Ollie

SEO Marketing

• Own Ollie’s GEO and SEO strategy, developing a roadmap that increases brand visibility and conversion across both traditional and AI-powered search experiences.
• Optimize Ollie’s presence on AI-powered platforms like Google SGE, Perplexity, ChatGPT, and others, including prompt testing, source attribution strategies, and content structuring to improve inclusion and positioning.
• Conduct keyword and intent research that maps to evolving consumer behaviors across engines (typed queries, conversational prompts, voice search, etc.).
• Identify high-impact content and structural opportunities to improve how Ollie appears in zero-click answers, summaries, featured snippets, and AI recommendations.
• Collaborate with Brand, Product, and Data & Analytics teams to ensure every piece of content is structured for both human readability and machine discoverability, balancing tone with taxonomy.
• Partner with Data & Analytics, Product, and Engineering to improve site architecture, internal linking, structured data, and crawlability to support scalable organic growth.
• Design and execute test-and-learn programs to evaluate performance across traditional and generative search ecosystems.
• Monitor performance and emerging trends using a blend of SEO platforms and AI-specific tools and platforms. Advise Ollie on relevant tool stack.
• Forecast and report on KPIs including organic traffic, contribution to new customer acquisition, and share of brand mentions across AI-generated outputs.
• Stay ahead of the curve on how consumer search behaviors and platforms are evolving, and help Ollie evolve with them.

Geo/SEO Strategist