Olam

Brand Manager

• Develop and execute category strategies aligned with company objectives and market opportunities.
• Analyze category performance, consumer insights, and competitive landscape to identify growth opportunities.
• Drive portfolio management including innovation, renovation, and SKU rationalization.
• Lead brand-building initiatives across assigned categories, ensuring strong brand positioning and equity.
• Develop integrated marketing campaigns (ATL, BTL, digital, and trade) to drive awareness, trial, and loyalty.
• Oversee packaging development and ensure alignment with brand and category guidelines.
• Collaborate with sales and trade marketing teams to create category-focused activation plans.
• Develop in-store visibility, promotional strategies, and channel-specific programs to maximize category performance.
• Monitor category performance by channel and recommend corrective actions.
• Work with R&D and Supply Chain to deliver successful product launches within time and budget.
• Lead cross-functional teams on new product introductions, including pricing, positioning, and go-to-market strategy.
• Evaluate product lifecycle and propose innovation or discontinuation strategies.
• Manage category P&L, ensuring profitability and ROI on marketing investments.
• Set and track KPIs including market share, brand equity, sales growth, and profitability.
• Present category updates, performance reviews, and recommendations to senior leadership.
• Develop deep, actionable insights on brand, competition, consumer usage and attitudes.
• Assist in development of annual operating plans & way-forward category strategies basis consumer, trade, macro & micro economic insights.
• Ensure annual brand calendar is in place in line with strategy for all key brands to ensure growth in relevant brand metrics.
• Co-develop 360-degree plans comprising of communication, promotion, activation etc in line with aligned brand calendar for all key brands.
• Co-develop and maintain Brand Architecture & Brand Pyramids for the assigned brands.
• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints.
• Generate product innovation, renovation (DTV) ideas basis regular trade visits and consumer immersions, competition checks.
• Drive NPD / DTV projects working in tandem with all relevant stakeholders.
• Lead the stage-gate methodology for all NPD / DTV projects; Ensure a 12-month rolling rhythm chart.

Category/Brand Manager