Okta

Global Virtual Programs Manager

Okta

full-time

Posted on:

Location Type: Office

Location: Dublin • Ireland

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Tech Stack

Tableau

About the role

  • Design and execute virtual experiences that defy the status quo.
  • Apply consumer marketing psychology to our global programs to drive registration and active participation.
  • Serve as the lab for new event types (e.g., virtual escape rooms, hackathons for business users, live simulations) to motivate attendance.
  • Lead the strategy to replace static ROI calculators and gated whitepapers with engaging, interactive digital tools.
  • Build fun, self-service assessment tools that allow prospects to input data and instantly visualise the value of our solutions.
  • Ensure these tools provide the same depth of information as traditional assets but deliver it through an enjoyable, value-first user experience.
  • Transform product roadmap updates and launch weeks from "one-off on-demand webinars" into major, episodic moments.
  • Specific focus on building pre-event anticipation and post-event community buzz, mirroring the excitement of major consumer tech launches.
  • Deeply understand our technology stack and use cases to ensure the "hype" is backed by meaningful value propositions, avoiding "marketing fluff."
  • Actively pilot AI tools for personalised attendee journeys, real-time content translation, automated engagement prompts, and generative content creation during events.

Requirements

  • 5+ years in B2B Tech Marketing, Product Marketing, or Digital Experience
  • Proven track record of building interactive tools or gamified campaigns
  • Experience engaging with technical audiences is highly preferred.
  • proficiency with Salesforce and Marketo (or similar automation tools).
  • Deep experience with Splash, ON24, Cvent, or newer interactive platforms (e.g., Goldcast, Hopin, Welcome).
  • Familiarity with tools like Typeform, involve.me, Outgrow, or custom interactive content platforms.
  • Demonstrated use of AI tools for content, design, or process automation.
  • Ability to use Tableau, Google Analytics, or 6sense to track engagement metrics beyond just "attendance."
Benefits
  • Amazing Benefits
  • Making Social Impact
  • Developing Talent and Fostering Connection + Community at Okta

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B Tech MarketingProduct MarketingDigital Experienceinteractive toolsgamified campaignsAI toolscontent automationdesign automationprocess automationengagement metrics
Soft skills
consumer marketing psychologystrategic thinkinguser experience designcommunity engagementevent marketingdata visualizationaudience engagementcreativityleadershipcommunication