Okta

Global Virtual Programs Manager

Okta

full-time

Posted on:

Location Type: Office

Location: Dublin • Ireland

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Tech Stack

Tableau

About the role

  • Design and execute virtual experiences that defy the status quo.
  • Apply consumer marketing psychology to our global programs to drive registration and active participation.
  • Serve as the lab for new event types (e.g., virtual escape rooms, hackathons for business users, live simulations) to motivate attendance.
  • Lead the strategy to replace static ROI calculators and gated whitepapers with engaging, interactive digital tools.
  • Build fun, self-service assessment tools that allow prospects to input data and instantly visualise the value of our solutions.
  • Ensure these tools provide the same depth of information as traditional assets but deliver it through an enjoyable, value-first user experience.
  • Transform product roadmap updates and launch weeks from "one-off on-demand webinars" into major, episodic moments.
  • Specific focus on building pre-event anticipation and post-event community buzz, mirroring the excitement of major consumer tech launches.
  • Deeply understand our technology stack and use cases to ensure the "hype" is backed by meaningful value propositions, avoiding "marketing fluff."
  • Actively pilot AI tools for personalised attendee journeys, real-time content translation, automated engagement prompts, and generative content creation during events.

Requirements

  • 5+ years in B2B Tech Marketing, Product Marketing, or Digital Experience
  • Proven track record of building interactive tools or gamified campaigns
  • Experience engaging with technical audiences is highly preferred.
  • proficiency with Salesforce and Marketo (or similar automation tools).
  • Deep experience with Splash, ON24, Cvent, or newer interactive platforms (e.g., Goldcast, Hopin, Welcome).
  • Familiarity with tools like Typeform, involve.me, Outgrow, or custom interactive content platforms.
  • Demonstrated use of AI tools for content, design, or process automation.
  • Ability to use Tableau, Google Analytics, or 6sense to track engagement metrics beyond just "attendance."
Benefits
  • Amazing Benefits
  • Making Social Impact
  • Developing Talent and Fostering Connection + Community at Okta
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Tech MarketingProduct MarketingDigital Experienceinteractive toolsgamified campaignsAI toolscontent automationdesign automationprocess automationengagement metrics
Soft Skills
consumer marketing psychologystrategic thinkinguser experience designcommunity engagementevent marketingdata visualizationaudience engagementcreativityleadershipcommunication