ofinto

Ecommerce

• Copy & Messaging (ca. 35 %): Conversion-stimulating copy for ads, landing pages, and emails (hooks, headlines, CTAs, message-match). Clear value proposition fit, objection handling, social proof.
• Implementation & Funnel Build (ca. 25 %): Implementing copy in CMS and email tools (e.g., Klaviyo): flows, campaigns, segments. Landing page creation/adjustments (ATF, sections, forms), QA (mobile/speed/tracking). Clean tagging/tracking (UTMs, events, pixels) in coordination with Web & Performance teams.
• SEO & Content Engine (ca. 20 %): Build an SEO blog pipeline: keyword research (top/mid/bottom-funnel), briefs, outlines, internal linking. Edit/finalize articles (tone, structure, snippets, meta, H2 logic). Collaborate with external writers; ensure quality & consistency.
• UGC, Social & Creators (ca. 20 %): UGC sourcing & management: creator briefs, scripts/hooks, usage rights, asset storage. Content plan for organic social (e.g., IG/TT/LI): posting cadence, snippets from ads/blog, community basics. Close collaboration with Performance for creative iterations (clone/variant best performers).

E-Commerce Marketing Manager – E-Commerce

• Copy & Messaging (approx. 35%) - Conversion-focused copy for ads, landing pages, and emails (hooks, headlines, CTAs, message match)
• Clear value proposition fit, objection handling, social proof
• Content briefings for design (hero, visuals, creatives)
• Implementation & Funnel Building (approx. 25%) - Implement copy in the CMS and email tool (e.g., Klaviyo): flows, campaigns, segments
• Build/adjust landing pages (ATF, sections, forms), QA (mobile/speed/tracking)
• Clean tagging/tracking (UTMs, events, pixels) in coordination with Web & Performance teams
• SEO & Content Engine (approx. 20%) - Build an SEO blog pipeline: keyword research (top/mid/bottom-funnel), briefs, outlines, internal linking
• Edit/finalize articles (tone, structure, snippets, meta, H2 logic)
• Collaborate with external writers; ensure quality & consistency
• UGC, Social & Creators (approx. 20%) - UGC sourcing & management: creator briefs, scripts/hooks, usage rights, asset storage
• Content plan for organic social (e.g., IG/TT/LI): posting cadence, repurposing snippets from ads/blog, community basics
• Close collaboration with Performance for creative iterations (clone/variant best performers)

E-Commerce Marketing Manager

Frontend Engineer

• Unterstützung bei der Weiterentwicklung unserer Online-Shops
• Integration und Optimierung verschiedener E-Commerce und Marketing-Systeme
• Arbeiten mit No-Code/Low-Code Tools (wie Microsoft Power Automate) zur Prozessautomatisierung
• Unterstützung bei der Implementierung von Marketing-Feeds und Datenintegrationen
• enge Zusammenarbeit mit Design- und Marketing-Team

Webshop Manager – Front End, IT

• Copy & Messaging (approx. 35%): Conversion-focused copy for ads, landing pages and emails (hooks, headlines, CTAs, message match)
• Clear value proposition fit, objection handling, social proof
• Content briefs for design (hero, visuals, creatives)
• Implementation & Funnel Building (approx. 25%): Implement copy in the CMS and email tool (e.g., Klaviyo): flows, campaigns, segments
• Landing page setup/optimization (ATF, sections, forms), QA (mobile/speed/tracking)
• Clean tagging/tracking (UTMs, events, pixels) in coordination with Web & Performance teams
• SEO & Content Engine (approx. 20%): Build an SEO blog pipeline: keyword research (top/mid/bottom-funnel), briefs, outlines, internal linking
• Edit/finalize articles (tone, structure, snippets, meta, H2 logic)
• Collaborate with external writers; ensure quality and consistency
• UGC, Social & Creators (approx. 20%): UGC sourcing & management: creator briefs, scripts/hooks, usage rights, asset storage
• Content plan for organic social (e.g., IG/TT/LI): posting cadence, snippets from ads/blog, community basics
• Close collaboration with Performance for creative iterations (clone/variant top performers)

E-Commerce Marketing Manager, 100% Remote

• Support the ongoing development of our online shops
• Assist with the integration and optimization of various e-commerce and marketing systems
• Work with no-code/low-code tools (e.g., Microsoft Power Automate) to automate processes
• Support the implementation of marketing feeds and data integrations
• Collaborate closely with our design and marketing teams

E‑Commerce Manager – Front End, IT

• Verantwortung für die Strategie, Umsetzung und Optimierung aller Paid-Marketing-Kanäle (Google, Meta, Display, weitere Netzwerke)
• Steuerung eines monatlich sechsstelliges Paid-Media-Budget mit Fokus auf Effizienz, Skalierbarkeit und nachhaltigem ROAS-Wachstum
• Erstellen, analysieren und optimieren von Kampagnen in Google Ads, Meta Ads und weiteren Netzwerken
• Koordinierung von Agenturen und Freelancern sowie Entwicklung einer skalierbaren Performance-Marketing-Infrastruktur
• Durchführung systematischer A/B-Tests, tiefgehende Datenanalyse und Ableitung von Maßnahmen zur ROAS-Optimierung
• Identifikation neuer Performance-Marketing-Kanäle und Skalierung erfolgreicher Ansätze mit innovativen Ideen

Senior Performance Marketing Manager – 70-100%

• Strategy, implementation and optimization of all paid marketing channels (Google, Meta, Display and other networks)
• Management of a six-figure monthly paid media budget
• Creating, analyzing and optimizing campaigns in Google Ads, Meta Ads and other networks
• Coordinating agencies and freelancers and developing a scalable performance marketing infrastructure
• Conducting systematic A/B tests, performing in-depth data analyses and deriving actions to improve ROAS
• Identifying new performance marketing channels and scaling successful approaches

Senior Performance Marketing Manager, 70–100%

• Verantwortung für Strategie, Umsetzung und Optimierung aller Paid-Marketing-Kanäle (Google, Meta, Display, weitere Netzwerke)
• Steuerung eines monatlich sechsstelliges Paid-Media-Budget mit Fokus auf Effizienz, Skalierbarkeit und nachhaltigem ROAS-Wachstum
• Erstellen, analysieren und optimieren von Kampagnen in Google Ads (Search, Shopping, Display, Performance Max), Meta Ads und weiteren Netzwerken
• Koordinieren von Agenturen und Freelancern und Entwickeln einer skalierbaren Performance-Marketing-Infrastruktur
• Durchführen von systematischen A/B-Tests, tiefgehende Analyse von Daten und Ableiten von Maßnahmen zur ROAS-Optimierung
• Identifizieren neuer Performance-Marketing-Kanäle und Skalieren erfolgreicher Ansätze