ofinto

Ecommerce

• UX/UI architecture & conversion design (approx. 50%)
• Develop the UX strategy for our shops (CH, DE, AT, FR)
• Independently create wireframes, prototypes and page concepts in Figma – grounded in sales psychology, not just “pretty”
• Design and build new landing pages: hero section, page structure, CTAs, forms
• Think in end-to-end customer journeys and funnels: Ad → Landing Page → Product Detail Page (PDP) → Cart → Post-purchase
• Systematic setup of A/B tests & CRO: configure, analyze and translate results into concrete improvements
• Further develop design standards: component library and Conversion Design Language for ofinto
• Oversee and evaluate German copy (headlines, USPs, product texts) – ensure quality and sales effectiveness
• Competitor analysis and derivation of concrete UX/conversion improvements
• Lead our creative team (visual design, 3D, UX/UI) — internal and external resources
• Clear, strategically founded briefs and reviews for all visual assets
• Manage the complete 3D pipeline: product renderings, interactive configurators, 3D animations and videos
• Ensure a consistent visual language across brand, ads and website
• Coach and develop the team in site architecture, visual hierarchy and design quality
• Use GA4, Hotjar/Clarity, heatmaps and session recordings to validate design decisions
• Work closely with our CRO agency and performance marketing
• Roadmap for website development and conversion optimization

Head of Ecommerce – Conversion Rate Optimization