Odonata

Content Marketing Manager

• Develop and execute a comprehensive content strategy across the customer journey; set objectives, KPI targets and editorial calendars for blogs, white-papers, videos, webinars, case studies and social posts
• Serve the teams design needs
• Implement and maintain a global brand strategy, identity system and communications framework to ensure consistency in voice, design and messaging
• Develop brand guidelines and guardrails to protect the integrity of the ShadowDragon brand across all channels and internal teams
• Create high‑quality graphics, infographics and videos that reflect the brand and communicate complex OSINT topics
• Write and edit engaging content, event design, coordinate contributions from subject‑matter experts, and ensure all assets are optimized for SEO and structured for our CMS
• Manage distribution across ShadowDragon’s website, email, social media and partner channels; collaborate with demand‑generation, sales and partner marketing teams to maximize reach and impact
• Monitor web and engagement metrics, analyze conversion rates and ROI, and report results to stakeholders; adjust the content strategy based on data and best practices
• Work cross‑functionally with product marketing, partner marketing, field events and sales to ensure content aligns with go‑to‑market priorities and supports pipeline growth

Content Marketing Manager, Brand and Creative Focus

Marketing

• Design and execute calendar of field and partner marketing programs (conferences, trade shows, webinars, roadshows)
• Manage all aspects of events including goals, KPIs, contract negotiation, production, operations, budgets, logistics, speakers and supplier coordination
• Deliver webinars, demos, trade shows, VIP dinners and workshops on time and on budget
• Secure venues and negotiate contracts; oversee set‑up/tear‑down; manage staffing and on‑site execution; handle swag, badges and booth presence
• Collaborate with SDRs, account executives, partner stakeholders and sales management to plan field events for each region
• Partner with marketing ops and demand generation to manage registration workflows and align campaigns across channels
• Develop and implement event‑promotion tactics (email, social media, web and partner channels) and oversee creation of invitations, promotional emails and collateral
• Execute lead‑generation campaigns tied to events and ensure pre‑ and post‑nurture strategies
• Track and report impact of field marketing efforts on sales pipeline; analyze event performance and measure ROI
• Build and maintain vendor, partner and customer relationships; serve as main point of contact for event inquiries
• Organize internal events (all‑hands meetings, off‑sites) and assist with annual user conferences
• Manage budgets to maximize output and efficiency
• Travel to events ~25%–30% and provide on‑site leadership

Content Marketing Manager, Brand and Creative Focus

Global Field and Partner Marketing Manager