Odd Bunch

Marketing

• Run Email Execution End-to-End
• Build and launch campaigns in Klaviyo using our templates and brand guidelines
• QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
• Ideate on copy based on established strategies and email cadences before handing off to the design team to create
• Coordinate closely with design + lifecycle to hit weekly deadlines
• Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.
• Maintain existing segments to ensure the right audience gets the right message
• Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
• Build segments based on established best practises, and ideate on potential segments and audiences
• Lead A/B testing across subject lines, creative, messaging, and timing
• Monitor performance daily and flag outliers or areas of concerns
• Identify patterns, dips, & opportunities in performance, while actioning on strategic & creative ideas to improve results
• Document processes and improve workflows through continuous iteration

Lifecycle Marketing Specialist, Email