Odaseva

Director of Demand Generation

Odaseva

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Lead

About the role

  • Own the annual and quarterly demand generation plan, working closely with our head of field marketing.
  • Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys.
  • Direct the "production" side of marketing. Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers).
  • Manage and mentor a Marketing Operations Manager. Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce.
  • Act as a liaison to Sales leadership and represent Demand globally.

Requirements

  • 8–12 years of experience in B2B Demand Generation, with global experience.
  • Technical Proficiency: You should be comfortable "opening the hood" of HubSpot and Salesforce to guide Marketing Operations, or jump in during high-stakes launches.
  • The "Hands-On" Mindset: You are a strategic thinker who isn't "above" building a campaign, landing page, or checking a tracking URL to ensure perfection.
  • Management Experience: Proven ability to manage direct reports (specifically in Marketing Ops) and agency partners to hit deadlines and KPIs.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B Demand Generationlead scoringautomated workflowsattribution modelingcampaign buildinglanding page creationtracking URL management
Soft Skills
strategic thinkingmanagementmentoringcollaborationcommunication