ODAIA

Marketing

• Develop and execute integrated marketing programs across the funnel, including demand generation, customer retention, and account-based initiatives
• Partner with Sales to build targeted marketing plans aligned to ICPs and key strategic accounts
• Act as the “voice of the field” by sharing feedback on content gaps, messaging resonance, and industry activity
• Own end-to-end conference and tradeshow strategy: sponsorship strategy, event logistics, swag, and staff coordination
• Build speaker programs, pre/during/post-event engagement, and nurture strategies
• Track ROI with comprehensive attribution reporting and structured sales follow-up programs
• Lead planning, promotion, execution, and follow-up for all webinars, including educational sessions, thought leadership, and customer success showcases
• Collaborate with partners for co-marketing webinars and joint campaigns; repurpose webinar content into multi-channel campaigns
• Manage customer advocacy programs including case studies, testimonials, and early-adopter initiatives; build testimonial collection workflows
• Support customer advisory boards and highlight real-world success stories
• Strategize full-funnel execution with the right mix of content and event formats based on sales cycles
• Work cross-functionally with Product Marketing, Sales, Customer Success, MarketingOps, and RevOps to ensure accurate lead capture, campaign attribution, and CRM integration
• Develop clear sales enablement guidelines for field marketing assets
• Manage external vendors, agencies, and partners to maximize program effectiveness and ROI

Integrated Marketing Manager