Octopus Energy

Performance Marketing Lead

Octopus Energy

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Create and optimise performance marketing campaigns
  • Analyze campaign performance and implement improvements
  • Collaborate with diverse teams to achieve marketing goals

Requirements

  • 5+ years of digital growth and optimisation experience in paid media
  • Demonstrable experience in Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads
  • A love for creating and optimising campaigns - tracking trends, identifying patterns, not afraid to change tactics mid campaign to improve outcomes
  • Confidence in managing budgets, pacing performance, and ensuring delivery (inc. strong familiarity with tracking, conversion setup, and maintaining feed health).
  • Have an excellent understanding of audience, writing styles, and tone of voice - understanding the needs/wants of your targeted demographic
  • Are a people person and enjoy engaging and working with a diverse group of individuals
  • Are genuinely passionate about building a green product, in pursuit of Octopus’s wider goal of decarbonising our planet
  • Don’t need detailed knowledge of electric vehicles or e-mobility, but an interest and desire to know more about the industry is essential!
  • If you speak German, French or Italian, please let us know!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital growthoptimisationcampaign performance analysisGoogle AdsGoogle AnalyticsApple Search AdsMeta Business SuiteLinkedIn Adsbudget managementconversion setup
Soft Skills
collaborationcommunicationadaptabilityaudience understandingwriting skillsengagementpassion for sustainabilityinterpersonal skillsteamworkproblem-solving