B2B Marketing Lead
Octopus Energy
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Lead OEB’s marketing strategy, messaging and campaign implementation to grow awareness of Octopus within the business market, challenge brokers and other suppliers, and turbocharge our growth for SME energy supply as well as support market entries into larger business energy supply and on-site solutions.
- Work with Octopus’s central PR team to drive OEB’s story-telling and comms agenda, linking strongly to macro themes from the news cycle relevant to British business, society and the overall economy, as well as dovetailing with Octopus’s Group level campaigns and key messages.
- Take ownership of OEB’s customer case studies to bring our brand story to life, with a focus on how our products - through renewable energy, technology and flexibility - are helping our customers save money, achieve their commercial goals and support their communities.
- Work with Octopus Energy’s central marketing team to ensure we’re leveraging the amazing reach and power of our parent brand to deliver the strategic B2B growth we’re seeking to deliver.
Requirements
- B2B marketing and communications experience and track record, ideally from a high-growth company and sector. Energy industry experience is not necessary.
- Demonstrable track record of delivering cut-through brand story-telling and enabling significant sales growth for B2B brands.
- A passion for story-telling and developing compelling narrative through different media channels to build awareness and support commercial growth.
- Deep knowledge and experience of digital and social marketing channels and methods tailored to B2B.
- Track record of managing people and leading high-performing teams.
Benefits
- 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
- 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
- 🎁 Visit our UK perks hub - Octopus Employee Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingcommunicationsbrand story-tellingdigital marketingsocial marketingcampaign implementationcustomer case studiesnarrative developmentsales growth
Soft Skills
leadershipteam managementstory-tellingcommunicationstrategic thinking