Octal Technical Solutions

Digital Marketing Specialist

Octal Technical Solutions

full-time

Posted on:

Location Type: Office

Location: Makati City • Philippines

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • - Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.
  • - Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;
  • - Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;
  • - Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor research, and analytics integration;
  • - Implement account cross-linking and conversion tracking with proper documentation;
  • - Implement relevant A/B and multivariate testing as necessary to improve ad campaign performances;
  • - Perform 360 management of existing paid campaigns - tracking & monitoring of relevant digital ad elements and metrics (keywords, CPC, CPA, etc.), analysis of results, calibration of campaigns to maximize ROI; and
  • - Translate data from advertising platforms to insights and recommendations for further optimization of the campaign performances;
  • - Analyze data using statistical analyses/methods
  • - Develop and implement data analyses, data collection systems, and other strategies for scale and optimization using statistical models;
  • - Identify ways to improve data reliability, efficiency, and quality.
  • - Work with stakeholders including the Executive, Product, Data and Development teams to assist with data-related technical issues and support their data infrastructure needs.

Requirements

  • - Must be knowledgeable in Google Workspace.
  • - Good written and verbal communication skills
  • - Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
  • - Driven, passionate, and self-motivated
  • - Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
  • - Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
  • - Should have a basic understanding of the following: ○ Google Analytics ○ Google Suite ○ Google Adwords ○ MS Excel/Google Sheets ○ Meta Business Suite ○ Meta Ads Manager ○ Analyzing Data ○ A/B Testing
  • - Understanding of the marketing principles
  • **MOST IMPORTANT SKILL : handling and managing paid ad campaigns**
Benefits
  • - Competitive salary and benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisingA/B testingdata analysiskeyword researchad copywritingmedia planningconversion trackingstatistical analysiscampaign managementpaid ad campaign management
Soft Skills
communication skillsmulti-taskingadaptabilityself-motivationpassionorganizational skillscollaborationproblem-solvinganalytical thinkingstakeholder management