Director, Digital Marketing – Growth & Performance
Ob Hospitalist Group
full-time
Posted on:
Location Type: Hybrid
Location: Greenville • South Carolina • United States
Visit company websiteExplore more
Salary
💰 $125,000 - $135,000 per year
Job Level
About the role
- Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics.
- Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth.
- Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions.
- Drive pipeline growth through integrated digital campaigns, content amplification and paid media.
- Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content.
- Optimize media investment to maximize ROI and measurable business outcomes.
- Oversee organic and paid social media strategy across both brands.
- Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- 10+ years of progressive experience in digital marketing, demand generation, or growth marketing, including leadership responsibility
- Proven success driving measurable growth through digital and performance marketing strategies
- Experience marketing to B2B audiences with complex, multi-stakeholder decision-making
- Strong understanding of full-funnel marketing, UX, conversion optimization, and website performance
- Demonstrated experience leading website rebuilds or major UX optimization initiatives
- Experience managing external agencies and paid media across LinkedIn, search, display, and programmatic channels
- Ability to operate effectively in a fast-growing, evolving organization.
Benefits
- Paid time off & holidays so you can spend time with the people you love
- Medical, dental, and vision insurance for you and your loved ones
- Health Savings Account (with employer contribution) or Flexible Spending Account options
- Employer Paid Basic Life and AD&D Insurance
- Employer Paid Short- and Long-Term Disability with Optional Short Term Disability Buy-up plan
- Paid Parental Leave
- 401(k) Savings Plan with match
- Legal Plan & Identity Theft Services
- Mental health support and resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketing strategySEOGoogle Analyticsconversion optimizationdemand generationgrowth marketingwebsite performancecontent amplificationpaid mediaUX
Soft Skills
leadershipanalytical thinkingstrategic planningcommunicationcollaborationadaptabilityproblem-solvingdecision-makingprioritizationcontinuous improvement