NYCM Insurance

Brand Analyst

NYCM Insurance

full-time

Posted on:

Location Type: Hybrid

Location: Edmeston • New York • United States

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Salary

💰 $44,438 - $69,094 per year

About the role

  • Analyze and evaluate brand performance and perception relative to the market.
  • Gather, compile, and understand data including conducting market research, and providing actionable insights to enhance customer engagement, brand equity, and visibility.
  • Collaborate with team leads and supervisors on execution/implementation of marketing best practices.
  • Conduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
  • Gather raw data from multiple sources.
  • Compile and understand major themes within the data.
  • Draw sound conclusions from large sums of data and recommend resolutions.
  • Make blog, website, and social media recommendations to optimize user engagement.
  • Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
  • Collaborate cross-divisionally with teams to align brand strategies and campaigns with business objectives.
  • Identify areas of opportunity, challenges, and change impact for brand and cross-divisional initiatives.
  • Monitor and analyze brand performance metrics such as brand awareness, brand sentiment, and assess our brand health.
  • Prepare comprehensive reports and presentations summarizing findings, insights, and recommendations.
  • Assist in the development of campaign effectiveness reporting.
  • Develop and maintain audience segmentation.
  • Present opportunities and recommendations to the Brand Leadership Team to guide and inspire changes to enhance brand experience.
  • Document findings and recommendations.
  • Attend meetings and seminars.
  • Be available to work additional hours, as the business needs dictate.

Requirements

  • High School Diploma and 2 years of experience in marketing, marketing research, data analysis, or a related field.
  • Ability to gather, interpret, and analyze data from various sources to provide actionable insights and make data-driven recommendations.
  • Ability to identify emerging trends, innovative approaches, and opportunities for brand differentiation to drive growth and brand awareness.
  • Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel.
  • Excellent oral, active listening, and written communication skills.
  • Fully developed and effective presentation skills.
  • Time management, organizational, keen attention to detail, and prioritization skills.
  • Critical thinking.
  • Ability to work both independently and within a team with minimal direct supervision.
  • Ability to handle stress professionally, calmly, and effectively.
  • Positive and professional attitude.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismarket researchaudience segmentationcampaign effectiveness reportingbrand performance metricsqualitative data analysisquantitative data analysisactionable insightsbrand differentiationconsumer behavior analysis
Soft Skills
communication skillspresentation skillstime managementorganizational skillsattention to detailcritical thinkingteam collaborationindependencestress managementpositive attitude