NYCM Insurance

Brand Analyst

NYCM Insurance

full-time

Posted on:

Location Type: Hybrid

Location: Edmeston • New York • United States

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Salary

💰 $44,438 - $69,094 per year

About the role

  • Analyze and evaluate brand performance and perception relative to the market.
  • Gather, compile, and understand data including conducting market research, and providing actionable insights to enhance customer engagement, brand equity, and visibility.
  • Collaborate with team leads and supervisors on execution/implementation of marketing best practices.
  • Conduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
  • Gather raw data from multiple sources.
  • Compile and understand major themes within the data.
  • Draw sound conclusions from large sums of data and recommend resolutions.
  • Make blog, website, and social media recommendations to optimize user engagement.
  • Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
  • Collaborate cross-divisionally with teams to align brand strategies and campaigns with business objectives.
  • Identify areas of opportunity, challenges, and change impact for brand and cross-divisional initiatives.
  • Monitor and analyze brand performance metrics such as brand awareness, brand sentiment, and assess our brand health.
  • Prepare comprehensive reports and presentations summarizing findings, insights, and recommendations.
  • Assist in the development of campaign effectiveness reporting.
  • Develop and maintain audience segmentation.
  • Present opportunities and recommendations to the Brand Leadership Team to guide and inspire changes to enhance brand experience.
  • Document findings and recommendations.
  • Attend meetings and seminars.
  • Be available to work additional hours, as the business needs dictate.

Requirements

  • High School Diploma and 2 years of experience in marketing, marketing research, data analysis, or a related field.
  • Ability to gather, interpret, and analyze data from various sources to provide actionable insights and make data-driven recommendations.
  • Ability to identify emerging trends, innovative approaches, and opportunities for brand differentiation to drive growth and brand awareness.
  • Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel.
  • Excellent oral, active listening, and written communication skills.
  • Fully developed and effective presentation skills.
  • Time management, organizational, keen attention to detail, and prioritization skills.
  • Critical thinking.
  • Ability to work both independently and within a team with minimal direct supervision.
  • Ability to handle stress professionally, calmly, and effectively.
  • Positive and professional attitude.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysismarket researchaudience segmentationcampaign effectiveness reportingbrand performance metricsqualitative data analysisquantitative data analysisactionable insightsbrand differentiationconsumer behavior analysis
Soft skills
communication skillspresentation skillstime managementorganizational skillsattention to detailcritical thinkingteam collaborationindependencestress managementpositive attitude