Nuuvem

Senior Audience Growth Analyst

Nuuvem

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Salary

💰 R$6,500 - R$7,152 per month

Job Level

Senior

About the role

  • Contribute to the execution of the organic audience strategy for CriticalLeap’s portfolio: which channels to prioritize per title, the creative angle for each release, and how to adapt tone and format by platform (TikTok, Instagram, X/Twitter).
  • Operate and grow CriticalLeap’s Discord as a hybrid space: a hub for influencers and creators with specific access channels and mechanics, integrated with an active player community.
  • Monitor the Steam Community Hub for active titles: define the response tone, support posting announcements, and maintain CriticalLeap’s editorial voice with consistency.
  • Participate in alignment meetings with partners (global publishers, studios) and with the Marketing Strategist to understand the best content to produce and ensure approvals are secured on time.
  • Execute planning and production of CriticalLeap’s organic content: write scripts and copy together with the Content Producer Jr., define the creative angle for each asset, and review before publishing.
  • Provide the Content Producer Jr. with clear monthly direction: creative focus for the period, priority formats by platform, CTAs and delivery standards, respecting the partners’ approval cycle.
  • Identify organic content with amplification potential and flag which pieces should be scaled via paid media, without directly operating the campaigns.
  • Use Generative AI tools as a capacity amplifier: generate scripts with A/B variations, batch copy, content calendars per game, translations (EN/PT/ES), and Steam announcements.
  • Manage CriticalLeap’s influencer pipeline: apply selection criteria by title and launch timing, brief the Content Jr. for operational execution, and track performance indicators to recommend program adjustments.
  • Work directly on a partner’s creator pipeline in LATAM: manage relationships in English, execute the creator activation strategy, and monitor program enrollments.
  • Monitor creators’ performance based on conversion data (UTM), audience growth and platform results, and report biweekly to the Head of Publishing and weekly to the partner.
  • Track weekly audience growth metrics: watch time, engagement per platform, wishlist velocity per game and creator performance — and translate these data into creative directions for the next cycle.
  • Use Social Listening tools to monitor brand perception, identify content opportunities, and report relevant community changes.

Requirements

  • 4+ years of experience in Creative Strategy, Branding, or Communications, preferably at a publisher, studio, or a brand associated with games.
  • Data-driven mindset: ability to analyze audience KPIs and turn insights into creative directions and content decisions.
  • Excellent copywriting skills: ability to write precisely, adapt tone by platform, and review social media content with attention to detail.
  • Fluent English: written and spoken for interfacing with global partners and international agencies.
  • Advanced Spanish: written and spoken for interfacing with creators and partners across LATAM.
  • Proficiency with Generative AI tools for prompt creation, automation of creative workflows and scaling content assets.
  • Experience with Social Listening tools for community monitoring and brand perception.
  • Experience with creator programs: selection criteria, briefing, performance tracking and decisions to scale or pause.
  • Experience with Discord: server structure, moderation, events and growing a hybrid community (creators + players).
  • Strong organization and process rigor: ability to manage workflows with deadlines and clear communication within a structured approval cycle.
  • Pluses: Previous experience at a games publisher — even a small or indie one.
  • Familiarity with the games, tech or entertainment markets.
  • Experience with content or community for Japanese titles, anime or Asian franchises.
  • Portfolio with cases of measurable growth — documented wishlist spikes, activated communities, influencer campaigns with traceable results.
  • Experience with Steam Community Hub and PC launch dynamics (Next Fest, wishlists, key campaigns).
  • Experience with Keymailer, Woovit or equivalent platforms for distributing keys to influencers.
  • Experience building a Discord server from scratch oriented to a product community.
Benefits
  • Health and Dental Plan: We take your health seriously. You’ll have a high-quality Amil plan with a symbolic payroll deduction of R$ 1.
  • iFood Benefits Card: The meal allowance is different here — in a better way! At Nuuvem we provide a monthly balance of R$ 1,000.00 on an iFood Benefits Card (Elo), accepted at millions of establishments in Brazil for single-payment transactions in both food and meal categories.
  • Monthly Work-from-Home Allowance: We provide R$ 250.00 monthly to help set up your home office and assist with household expenses.
  • Personal Development: We want you to keep learning. Every employee receives a $70 USD allowance per semester to invest in professional growth — courses, books, workshops, events, etc.
  • 4 Days Off: At Nuuvem everyone gets 4 additional days off per year to use whenever you want.
  • Game Cart of the Month: Every month you can choose items from our store up to a total value of R$ 360.00. Free games, your way, no bureaucracy.
  • 20% Discount Coupons: In addition to the monthly item, you get 10 coupons per year for 20% off in our store to use for yourself or gift to friends and family.
  • Wellhub (formerly Gympass): Access to the Wellhub app with partnerships across gyms and studios, and includes therapy, nutrition and online workouts.
  • AVUS: Through this benefits platform, our team has access to high-quality virtual assistance and a network of professionals across Brazil.
  • Starbem: Because mental health matters to us! Access to the Starbem app with medical, psychological and nutritional consultations, plus pharmacy discounts.
  • Stay: Plan for a secure future — invest in your goals easily and flexibly by adjusting your contributions.
  • Stock Options Program: At Nuuvem you have the chance to become a stakeholder! Any employee with at least 1 year at the company can be selected.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Creative StrategyBrandingCommunicationsCopywritingData AnalysisAudience KPIsContent ProductionCommunity ManagementPerformance TrackingContent Scaling
Soft Skills
Attention to DetailOrganizationProcess RigorClear CommunicationCreative DirectionRelationship ManagementAdaptabilityCollaborationStrategic ThinkingProblem Solving