Nutrafol

Director, Consumer PR

Nutrafol

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $150,000 per year

Job Level

Lead

About the role

  • Lead the development of a forward-thinking PR strategy that prioritizes conversation creation, cultural relevance, and breakthrough earned moments, not just traditional coverage.
  • Serve as the primary creative and strategic driver for PR, originating big ideas and defining the narratives that agency partners bring to life.
  • Translate brand strategy, campaigns, and insights into compelling PR stories that feel timely, human, and culturally fluent.
  • Set the creative direction and lead day-to-day agency management with a focus on executional excellence, clear timelines, and measurable impact.
  • Partner closely with Brand, Social/Community, Influencer, Partnerships, and Professional Marketing teams to identify and unlock PR-worthy moments from existing initiatives and assets.
  • Ensure PR is integrated early into campaign planning to maximize earned potential and cultural impact.
  • Collaborate with leadership, spokespersons and talent partners to elevate Nutrafol’s voice across wide-reaching consumer conversations and channels.
  • Measure success beyond volume – evaluating quality, resonance, and cultural impact – and continuously refine strategy based on performance, competitive landscape, and cultural shifts

Requirements

  • 12+ years of public relations experience (in-house and/or agency), preferably in beauty, wellness, health, or culturally driven consumer brands
  • Proven ability to originate and lead big ideas, not just execute briefs
  • Strong understanding of modern PR, including how earned media, social, creators, and culture intersect
  • Experience managing and pushing agencies to deliver elevated, strategic work
  • Excellent writing, storytelling, and verbal communication skills, with the ability to tailor messaging across audiences
  • Highly collaborative leader who can influence cross-functionally and inspire partners
  • Comfortable operating in a fast-paced, evolving environment with both strategic oversight and hands-on execution
  • Deep curiosity about culture, trends, and what actually drives conversation today
Benefits
  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with employer match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance discounts and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationsearned mediastorytellingcampaign planningstrategic worknarrative developmentcreative directionmeasurement of impactcultural relevancetrend analysis
Soft Skills
collaborationleadershipinfluencecommunicationcreativitystrategic oversightadaptabilitycuriosityexecutional excellencetailored messaging