Nulogy

Performance Marketing

• Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries.
• Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels.
• Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment.
• Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution.
• Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers.
• Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates.
• Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives.
• Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis.
• Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.

Demand Generation Manager