Demand Generation Manager

Nulogy

Demand Generation Manager responsible for driving qualified pipeline through campaigns at Nulogy. Developing and optimizing demand generation programs for B2B solutions to support revenue growth.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in demand generation and growth marketing, with a strong focus on campaign performance measurement, optimization, and cross-functional collaboration. Proven ability to develop and execute integrated marketing strategies that drive pipeline growth and enhance engagement across various channels.

Highest-signal resume keywords

Demand Generation ManagementCampaign Performance MeasurementDigital Marketing StrategyConversion OptimizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingDigital MarketingPerformance MarketingCampaign OptimizationConversion OptimizationAttribution AnalysisIntegrated Marketing CampaignsData AnalysisB2B Marketing

Soft Skills

Project ManagementCommunicationOrganizational SkillsAnalytical Mindset

Tools & Technologies

Paid Acquisition ChannelsSearch MarketingSocial Media MarketingRetargetingAI-Powered Discovery Channels

Industry Keywords

Pipeline GrowthMarket ExpansionTarget AudiencesCampaign EffectivenessCompetitive Landscape

About the role

Key responsibilities & impact

Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries.
Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels.
Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment.
Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution.
Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers.
Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates.
Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives.
Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis.
Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.

Requirements

What you’ll need

5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related disciplines
Demonstrated success managing demand generation programs and contributing to pipeline growth in a B2B environment
Experience managing paid acquisition channels, including search, social, retargeting, and campaign optimization
Strong understanding of conversion optimization, campaign measurement, attribution, and marketing performance analysis
Experience developing and executing integrated marketing campaigns across multiple channels
Strong analytical mindset with the ability to translate performance data into actionable recommendations
Experience working cross-functionally with content, product, sales, business development, and marketing operations teams
Strong project management, communication, and organizational skills

Benefits

Comp & perks

Group benefit plans including health, dental, and vision that start on day one—benefit premiums are fully paid by the employer
Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children
Flexible paid vacation policy
RRSP Matching Program, 401K program