AVP, Brand Management

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full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $180,000 - $190,000 per year

Job Level

Lead

About the role

  • Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation.
  • Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction.
  • Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization.
  • Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader.
  • Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences.
  • Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency.
  • Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement.
  • Oversee digital marketing governance, including annual planning, prioritization, budget stewardship and agency/vendor strategy, ensuring brand consistency, compliance and operational rigor.
  • Lead and direct work to position the company as an employer of choice in healthcare and technology.
  • Partner with People & Culture to develop innovative recruitment marketing strategy that attracts and retains top talent; strengthen RP’s employer brands and candidate experience through targeted campaigns, content and digital touchpoints.
  • Partner with People & Culture to define priority talent segments, messaging and channel strategies; improve pipeline quality and conversion through measurable, test-and-learn programs.
  • Build internal brand engagement strategies that foster culture, pride and advocacy among current teammates.
  • Translate RP enterprise-wide goals into a comprehensive annual brand marketing plan with clear objectives, strategic priorities, resource plans, timelines and performance goals.
  • Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing outcomes; use insights to optimize strategy, improve effectiveness and demonstrate value to stakeholders.
  • Work closely with SVP, Marketing and Communications and other MarCom leadership to optimize work relationships, build morale, and increase productivity and retention.
  • Set clear team goals and performance expectations; coach, develop and retain high-performing talent across all four functions.
  • Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals.
  • Champion customer-centricity and innovation across the organization.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • 10+ years of progressive brand management and marketing experience, including 5+ years of people leadership.
  • Proven success in healthcare and/or technology sectors.
  • Demonstrated experience launching new brands and revitalizing legacy brands.
  • Experience leading brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization.
  • Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives
  • Exceptional leadership, strategic thinking, and communication skills.
  • Enterprise brand strategy and governance; integrated marketing and communications planning; digital marketing concepts and performance measurement; employer branding and recruitment marketing fundamentals; healthcare industry dynamics; technology industry dynamics and stakeholder environments.
  • Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization.
  • Ability to lead through directors/managers and align teams around shared outcomes; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion.
Benefits
  • Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
  • Compensation Reviews, Career Growth Opportunities
  • Flexible Remote Schedules
  • Generous PTO Plans and Paid Holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementbrand strategydigital marketingintegrated marketingperformance measurementbudget managementstakeholder managementKPI developmentbrand activationrecruitment marketing
Soft Skills
leadershipstrategic thinkingcommunicationteam leadershiptalent developmentcross-functional collaborationdecision makingstorytellingcreativitycustomer-centricity
Certifications
Bachelor’s degree in marketingBachelor’s degree in business