NTT DATA, Inc.

Senior Partner Alliances Marketing Manager

NTT DATA, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Gurgaon • India

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Job Level

Senior

About the role

  • Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
  • Plans and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
  • Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
  • Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
  • Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
  • Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
  • Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
  • Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
  • Utilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
  • Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
  • Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
  • Performs any other related task as required.

Requirements

  • Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
  • Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.
  • Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
  • Extended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
  • Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
  • Extended experience in management and development of partnership value propositions collateral.
  • Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
  • Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
  • Extended experience in analysing marketing data and using insights to optimise joint marketing initiatives.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B marketingpartner marketinglead generationcustomer acquisitioncampaign performance analysismarketing strategy developmentcollateral developmentproject managementmarketing data analysisROI measurement
Soft Skills
collaborationcommunicationorganizational skillsstrategic thinkingtime managementproblem-solvingcreativityadaptabilitystakeholder managementteamwork
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communicationspartner management certificationmarketing automation certification