Ntiva, Inc.

Marketing Operations

• Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking.
• Assist the sales team with tool troubleshooting and insights to drive performance.
• Collaborate with sales and marketing teams to execute integrated processes that align sales and marketing around lead generation and conversion.
• Monitor, analyze, and report on sales and marketing performance.
• Maintain pristine CRM data by managing duplicate contact and company records, blocking spam domains from form submissions, and enforcing standards that protect database integrity and email deliverability.
• Regularly audit active workflows to identify errors, stale automations, and broken logic. Ensure all automations remain aligned with current business processes, team structure, and referenced assets.
• Manage round robin lead assignment workflows, ensuring rotations stay accurate as team members are added, removed, or change roles.
• Set up, configure, and maintain marketing campaigns, including emails, workflows, and automation sequences. Implement user segmentation, monitor campaign performance, and build reports and dashboards that demonstrate ROI.
• Provide training and support to sales and marketing teams on HubSpot and related tools.
• Manage coordination, scheduling, and publishing digital content across platforms (blogs, website pages, video uploads, and social media).

Marketing Operations Specialist, HubSpot

Content Writer

• Develop content powered by internal SMEs and industry insights
• Write blogs, web pages, and promotional materials
• Drive meaningful metrics through engaging content
• Partner with subject matter experts and marketing leadership

Senior Content Writer

Security Analyst

• Monitor & Investigate: Actively monitor security dashboards, queues, and alerts from various sources (automated tools, escalated tickets) to detect potential threats.
• Incident Triage & Response: Conduct initial investigations into security alerts, perform rapid response actions like securing user accounts, and collect necessary log data for analysis.
• Escalate Effectively: Analyze findings to determine the scope and severity of incidents, resolving straightforward issues and escalating complex cases to Level 2 Analysts with clear, concise information.
• Security Tool Management: Review and implement authorized, routine changes to security tools, such as processing client exemption requests in the EDR or temporarily adjusting settings for testing.
• Collaborate with the Security Team: Work closely with fellow analysts and security engineers, sharing information, participating in team discussions, and contributing to a collaborative security environment.
• Engage with Users/Clients: Communicate professionally and clearly with end-users or clients to gather details about potential security issues, explain security procedures, and provide guidance during incident resolution.
• Liaise Across Departments: Interact effectively with other teams (e.g., Reactive Support, Client Strategy, NOC) to coordinate security responses and share necessary information.
• Document Actions: Maintain accurate and detailed records of investigations, actions taken, communications, and resolutions within ConnectWise.
• Provide Support: Offer timely and helpful support related to security inquiries, upholding a professional and customer-service-oriented approach in all interactions.

Marketing Operations Specialist, HubSpot

Senior Content Writer

Security Analyst I