
Director, Product Marketing
Nox Medical
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,000 - $150,000 per year
Job Level
About the role
- Lead marketing execution for new solutions, features, and service rollouts across global markets—translating go-to-market direction into launch plans, timelines, and deliverables.
- Coordinate cross-functional stakeholders (Product Strategy, Sales, Clinical Affairs, Regulatory, Legal, Support) to ensure launch readiness, accuracy, and compliant customer-facing materials.
- Maintain launch checklists and go-to-market playbooks to ensure consistent execution across accounts and regions.
- Develop and refine messaging frameworks aligned to Product direction; tailor narratives by customer segment and stakeholder (clinical, operational, financial, IT).
- Work with the marketing team to create segment-based enablement packs and customer-facing materials to support account-specific engagement and sales cycles.
- Own the creation and upkeep of sales enablement tools—including decks, one-pagers, talk tracks, FAQs, objection handling, competitive battlecards, and training materials.
- Partner with North America Sales and distributor teams to roll out enablement, support training, and drive consistent adoption in the field.
- Support ongoing competitive analysis and maintain up-to-date battlecards and positioning guidance.
- Gather voice-of-customer insights and feedback from the field (Sales, Product Specialists, Support) and incorporate learnings into messaging and materials.
- Produce internal briefs and launch-ready “what’s changing” updates to keep teams aligned.
- Track usage and effectiveness of assets and learning programs (e.g., LMS completion, enablement usage, demo performance feedback).
- Monitor launch and campaign performance metrics; recommend improvements and iterate materials based on data.
- Partner with Customer Success and Support to continuously improve onboarding and time-to-value.
Requirements
- 5–8+ years of experience in product marketing, commercial marketing, or solutions marketing in medtech, diagnostics, or healthcare technology
- Strong understanding of sleep medicine workflows and/or healthcare delivery models (sleep labs, IDTFs, health systems)
- Experience supporting complex, multi-stakeholder sales cycles (health systems, IDTFs, labs)
- Proven ability to translate strategy into actionable marketing programs and launch execution
- Experience building and deploying sales enablement tools that support complex sales cycles
- Excellent writing and communication skills, with the ability to simplify complex clinical and technical information
- Strong project management skills and ability to operate cross-functionally in a matrixed environment
- Preferred: Experience launching SaaS, AI-enabled clinical solutions, or connected diagnostic platforms
- Familiarity with reimbursement, care pathways, and operational constraints in sleep testing
- Experience supporting distributor networks or international commercialization
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcommercial marketingsolutions marketingsales enablement toolsSaaSAI-enabled clinical solutionsconnected diagnostic platformscompetitive analysislaunch executionmarketing programs
Soft Skills
writing skillscommunication skillsproject managementcross-functional collaborationability to simplify complex informationstakeholder managementadaptabilityanalytical skillscustomer insights gatheringteam alignment