NowVertical Group Inc.

Data Analyst

• Lead marketing data analysis and predictive modeling for enterprise B2B and ABM clients
• Develop predictive response models and apply statistically rigorous methodology
• Perform data preparation, cleansing, and create derived concepts from raw data
• Implement behavioral segmentation and market analysis to identify high-value accounts and decision-makers
• Analyze campaign performance, conduct funnel analysis, and optimize lead generation and conversion rates
• Design and analyze multivariate/experimental tests for campaign optimization
• Create and maintain dashboards to track KPIs and visualize marketing performance
• Synthesize dashboards into executive-ready narratives and communicate insights to marketing and business stakeholders
• Evaluate and recommend martech solutions to enhance clients' B2B marketing capabilities
• Manage and mentor at least one direct report and participate in global leadership development
• Serve as client-facing trusted advisor for data-driven marketing programs
• Some travel required
• High-impact, externally-facing role beyond data wrangling

Senior Marketing Data Analyst

Project Manager

• Manage and deliver data, AI, and transformation projects, balancing scope, cost, and timelines while ensuring high-quality outcomes
• Lead end-to-end project lifecycle including scoping, planning, execution, monitoring, and closure
• Collaborate with senior stakeholders (C-level, VPs, Directors) across client organizations to ensure alignment with business goals
• Drive process-oriented project governance ensuring adherence to frameworks, compliance, and reporting standards
• Build, manage, and mentor small to mid-size project teams ensuring collaboration, performance, and delivery excellence
• Proactively identify project risks, issues, and dependencies; develop mitigation plans to avoid escalations
• Partner with business leaders, consulting teams, and technical specialists to design and implement value-driven solutions
• Support business transformation initiatives, ensuring change management, adoption, and measurable impact
• Contribute to upsell and cross-sell within the account through opportunity identification, proposal support, and client engagement
• Conduct client-facing workshops, presentations, and governance forums showcasing project status, insights, and recommendations
• Manage budgets, contracts, invoicing, and vendor coordination
• Travel as required by client engagements (primarily UK/US)
• Work in a hybrid mode based in London (3 days per week in office)

Senior Marketing Data Analyst

Senior Project Manager