NovoEd

Marketing

• Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows.
• Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products.
• Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications.
• Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes.
• Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials.
• Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy.
• Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events.
• Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle.
• Develop scalable programs that foster community, peer learning, and customer connection—both online and in person.
• Identify and activate customer advocates for events, content, sales references, and partner initiatives.
• Define and communicate ROI and business impact for field and customer marketing initiatives using dashboards and performance data.
• Continuously test, iterate, and improve programs based on performance insights and qualitative feedback.
• Act as a frontline steward of the NovoEd brand, translating brand strategy and visual identity into memorable, high-quality experiences.
• Serve as a thought partner internally, bringing forward market signals, customer insights, and strategic themes observed in the field.

Senior Manager – Field & Customer Marketing