Director of Demand Generation

NovoEd

Director of Demand Generation overseeing demand generation strategy and operations for B2B SaaS organization. Leading a team and driving brand presence through modern marketing approaches.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, with a strong focus on building and scaling demand generation functions, managing SDR teams, and leveraging data-driven insights to optimize pipeline health and channel contributions.

Highest-signal resume keywords

B2B SaaS Demand Generation ExperienceDemand Generation Function ScalingSDR/BDR Team ManagementData Literacy and Dashboard CreationMulti-Touch Attribution Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation TheoryPipeline VelocityAttribution ModelsBuyer-Driven JourneysDark Funnel DynamicsLead Scoring ModelsContent Strategy DevelopmentCampaign ExecutionPerformance ManagementChannel Mix Fluency

Soft Skills

Excellent Communication SkillsOrganizational SkillsTeam CollaborationCoaching and DevelopmentFast-Paced Environment Adaptability

Tools & Technologies

SalesforceHubSpotZoomInfoLinkedIn Sales NavigatorGong EngagePathFactory

Industry Keywords

Enterprise L&DAccount-Based Experience (ABX)Content GatingPeer CommunitiesThought LeadershipCategory PresenceBrand PositioningOrganic DiscoverabilityBuyer EducationPerformance Metrics

About the role

Key responsibilities & impact

Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows
Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops
Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey
Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search
Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture
Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D
Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
Partner with the VP of Marketing on campaign narrative and integrated campaign execution
Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact
Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution
Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

Requirements

What you’ll need

7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when
Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.

Benefits

Comp & perks

Paid Parental Leave
Flexible vacation days
Comprehensive health care coverage
Phone, internet & work-from-home reimbursements