Novo Nordisk

OCE Strategy Lead

Novo Nordisk

full-time

Posted on:

Location Type: Office

Location: Mainz • Germany

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Job Level

Senior

Tech Stack

AEM

About the role

  • Drive the strategic development and optimization of omni-channel customer engagement initiatives
  • Establish digital customer engagement priorities across therapy areas, including end-to-end patient journey development – mapping journeys, identifying gaps, and delivering solutions
  • Define the overarching OCE strategy with measurable KPIs, leading performance monitoring, data analysis, and visualization
  • Translate strategies into actionable execution concepts for digital channels, ensuring platform functionality aligns with business goals
  • Provide subject-matter expertise on OCE topics, continuously optimizing user experience and platform performance
  • Collaborate with cross-functional teams across sales, marketing, medical affairs, and commercial IT to ensure strategic cohesion
  • Build strong relationships with global and regional teams to share best practices and leverage resources

Requirements

  • Bachelor's and/or Master's degree in Digital, Innovation, Data, Business Administration, or comparable field
  • Several years of experience in digital project management, digital marketing, or managing digital platforms, ideally with experience in the pharmaceutical industry in comparable roles
  • Proficiency in content management systems (ideally AEM), analytics platforms, and digital communication tools; experience with digital training concepts is a plus
  • Outstanding communication and cross-functional collaboration skills, with the ability to influence and align diverse stakeholders across therapeutic areas and geographies
  • Strategic and analytical thinking combined with business acumen – you understand how digital initiatives drive commercial outcomes
  • Strong networking and presentation skills, with fluency in both English and German
  • A curious, pioneering spirit with experience in agile work methods and a comfort with ambiguity
Benefits
  • Opportunities to learn and develop
  • Inclusive recruitment process
  • Global healthcare company
  • Exciting opportunities for digital transformation
  • Commitment to finding better ways forward
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital project managementdigital marketingdata analysisuser experience optimizationperformance monitoringstrategic developmentomni-channel engagementKPI definitionagile work methodsdigital training concepts
Soft Skills
communicationcross-functional collaborationinfluencestrategic thinkinganalytical thinkingbusiness acumennetworkingpresentation skillscuriosityadaptability