Associate Director – Social and Digital Marketing
Novo Nordisk
full-time
Posted on:
Location Type: Office
Location: Plainsboro • New Jersey • United States
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Job Level
About the role
- Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies for digital channels.
- Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance.
- Develop a nimble content model to support social and digital fueled by enhanced HCP targeting, digital trends, and market research.
- Lead the development of holistic tactical plans to support the omnichannel HCP marketing social strategy and HCP reach.
- Drive enhancements to current paid social media targeting strategy.
- Work closely with analytics to lead and continuously improve report-out on insights.
- Monitor, track and report on key marketing performance indicators (KPIs) to measure the success of consumer social tactics and share with Consumer Marketing Team.
- Regularly analyze and report on the effectiveness of implemented tactics, making data-driven recommendations for continuous improvement and optimize future activity.
- Lead the creation of promotional, engagement and experience programs/materials including any personalization for key HCP segments within HCP campaigns.
- Ensure content integrates across social channels to create a unified brand/therapy area experience and complies with industry regulations and guidelines.
- Lead the development of a sustainable content repository, development, approval and trafficking process.
- Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track.
- Manages agency budgets, reviews and scrutinizes budget requests.
- Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
- Promote a culture of innovation and responsiveness by implementing 'test and learn' principles, actively seeking opportunities to enhance HCP interactions, and making recommendations for execution improvements.
- Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals.
Requirements
- Requires a Bachelor’s degree; advanced degree preferred
- 10+ years of progressively responsible experience including experience within sales, brand management/HCP marketing experience, within the pharmaceutical industry required
- Deep knowledge of social marketing as well as HCP non-personal promotion across digital platforms
- Experience with media planning
- Strong project management skills with ability to prioritize tasks and manage deadlines
- Strong collaboration and communication skills to work effectively with cross-functional teams
- Experience in developing continuously improving marketing strategies and the ability to translate insights into actionable marketing evolution
- Strong strategic thinking and analytical skills, with the ability to translate insights into action to guide customer experiences
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social marketingHCP marketingmedia planningmarketing performance indicatorsdata-driven recommendationscontent developmentbudget managementmarketing strategiesdigital channelsanalytics
Soft Skills
project managementcollaborationcommunicationstrategic thinkinganalytical skillsleadershipprioritizationinnovationresponsivenessempathy
Certifications
Bachelor's degreeadvanced degree