Associate Director, Consumer Engagement – eHealth
Novo Nordisk
full-time
Posted on:
Location Type: Office
Location: Singapore • Singapore
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Job Level
About the role
- Lead the closed-loop marketing of the digital patient journey and drive patient engagement strategies across key countries in alignment with global teams.
- Analyse insights to identify opportunities and challenges, increase traffic to patient websites, and oversee disease awareness campaigns.
- Integrate eHealth partnerships, supporting cross-market initiatives, and contributing to obesity market development.
- Guide and coach affiliate project managers to deliver on goals while ensuring compliance with business ethics, local laws, and Novo Nordisk policies.
- Design and implement a comprehensive digital patient engagement strategy that aligns with corporate objectives.
- Strategically identify and integrate eHealth partnerships ecosystem to enhance the digital patient journey.
- Utilize advanced analytics tools such as Google Analytics and Adobe Analytics to extract actionable insights.
- Direct cross-functional matrix teams in executing complex digital initiatives.
- Establish robust communication frameworks with internal and external stakeholders.
- Lead the prioritization and execution of e-commerce initiatives.
Requirements
- Degree in Life Sciences, Business, Marketing or equivalent.
- A minimum of 10 years of commercial experience, ideally within a Direct-to-Consumer Healthcare industry (e.g., Dermo cosmetics).
- Candidates from FMCG, online e-commerce industry will be welcome and blended experiences in pharma business would be ideal.
- Candidate with ideally 1-3 years+ of people management experience is preferred.
- Expert in digital marketing, innovation, and consumer-like engagement, with knowledge of key digital marketing tools such as Google Ads, Adobe Analytics, Google Analytics, Social Media Analytics.
- Experience in running digital campaigns through digital agencies and/or significant customer acquisition experience in online business.
- Possesses an entrepreneurial mindset and approach, is a data-driven individual with the ability to generate and provide insights, demonstrates strong business acumen, excels at creating networks and developing win-win solutions, and has strategic leadership and cross-functional team management skills.
Benefits
- Health insurance
- Professional development opportunities
- Flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpatient engagement strategiesdata analysise-commerce initiativescampaign managementconsumer engagementproject managementcompliancestrategic planninginsight generation
Soft Skills
leadershipcoachingcommunicationentrepreneurial mindsetbusiness acumennetworkingstrategic leadershipcross-functional team managementproblem-solvingcollaboration