Project Manager – Multichannel Campaigns
Novo Nordisk
full-time
Posted on:
Location Type: Office
Location: Bangalore • India
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About the role
- The Campaign Project Manager is responsible for facilitating the end-to-end set-up, execution and analysis of multichannel campaigns in allocated markets – together with relevant stakeholders.
- Main responsibility is to ensure best in class multichannel campaign execution and efficient operations for a great customer experience across activated touchpoints in the customer journey.
- End-to-end coordination, expectation setting and account management of multichannel campaigns in selected markets, focusing on campaign goalsetting, segmentation and activation of the rights channels and content for a great customer experience.
- Central point of contact for the affiliate in the local set-up, execution and analysis of multichannel campaigns on SFMC including stakeholder management across relevant functions/areas.
- Support affiliates in better practice sharing for continuous improvement of campaigns.
- Deliver on Multichannel Hub Execution Service KPI’s.
Requirements
- Master’s Degree or above preferably in Computer Engineering/IT.
- 5+ years of experience as Project Manager and/or Account Manager in similar size organization.
- Deep knowledge and previous experience with (digital) pharma marketing is a requirement
- Knowledge of -and experience with email marketing and marketing automation is required.
- Knowledge of -and experience with SFMC (or other marketing automation tools) as well as features/functionalities available to build and execute campaigns is a plus.
- Previous experience managing campaigns leveraging other channels like WhatsApp and SMS from SFMC would be a value add
- Ability to translate marketing/sales requirements into functional campaign possibilities based on platforms and tools available.
- Excellent project -and stakeholder management skills; managing large scale projects with multiple stakeholders involved.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
project managementaccount managementdigital marketingemail marketingmarketing automationcampaign managementsegmentationKPI managementfunctional campaign designmultichannel campaign execution
Soft Skills
stakeholder managementcommunicationcoordinationexpectation settingcontinuous improvementcustomer experience focusorganizational skillsleadershipproblem-solvingcollaboration
Certifications
Master's Degree in Computer EngineeringMaster's Degree in IT