Novo Nordisk

Associate Director – Omnichannel Orchestration

Novo Nordisk

full-time

Posted on:

Location Type: Office

Location: Plainsboro • New Jersey • United States

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Job Level

Senior

About the role

  • The purpose of the Omnichannel Orchestration Therapeutic Area Lead is to develop and implement a comprehensive strategy for designing and orchestrating Therapeutic Area (TA) specific customer experience activation and channel strategies across paid, earned, owned digital properties, mass marketing channels, peer to peer, conventions and field CRM channels.
  • This role is responsible for ensuring omnichannel customer experience strategies, related activities, and tactics are aligned with the strategic goals of the commercial organization for a specific TA.
  • Responsibilities include managing a team of Omnichannel Strategists and Specialists across the TA.
  • This role is responsible for fostering an environment of continuous improvement and innovation to enhance TA-specific customer experiences; building strong cross-functional relationships; ensuring compliance to Legal, Regulatory and industry standards; establishing KPIs (key performance indicators) to measure and optimize engagement strategies.

Requirements

  • A bachelor’s degree or equivalent experience is preferred with a concentration in Business, Marketing, or a related field
  • 10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical or other related industry required
  • Exceptional experience in campaign development through customer experience orchestration, promotional asset execution, and driving impactful customer experiences is required
  • Extensive experience working across Digital Marketing and technology spaces with fluency across Paid, Earned and Owned channels
  • Demonstrated ability to successfully develop, implement and deliver customer experience (CX) solutions in a complex, dynamic environment
  • Excellent strategic planning skills including the ability to translate strategy into tactics and operationalize for execution
  • Experience in customer tactical experience planning and driving impactful customer experiences is required
  • Experience in implementation of personalized marketing strategies
  • Proven knowledge of the pharmaceutical industry, or Life Sciences, including Medical, Regulatory, and Clinical processes and market dynamics
  • Ability to manage complexity including the leadership of work across competing priorities and multiple teams
  • Strong strategic thinking and analytical skills including a data-driven mindset with the ability to translate insights into actionable marketing strategies to guide customer experience
  • Strong understanding of Regulatory, Compliance and ethical considerations when engaging customer segments
  • Proven track record of innovative CX tactics/high impact results (based upon metrics/ROI)
  • Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up
  • Excellent communications and stakeholder management skills with the ability to influence senior management and collaborate with cross-functional teams across the organization
  • Experience with collaborating with and managing external partners including agencies
  • Embodies leadership behaviors including authenticity, servant leadership, will, empathy, decisiveness, driving focus and simplicity
  • Excellent leadership and team management skills with the ability to inspire and motivate others
  • People management experience required including a proven track record of development and coaching.
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign developmentcustomer experience orchestrationpromotional asset executiondigital marketingpersonalized marketing strategiesstrategic planningcustomer tactical experience planningdata-driven mindsetKPI establishmentCX solutions implementation
Soft skills
strategic thinkinganalytical skillsplanning and organizational skillscommunication skillsstakeholder managementleadershipteam managementcollaborationinfluenceempathy
Certifications
bachelor's degree in Businessbachelor's degree in Marketing