Novanta Inc.

Marketing

• Assist with creating and implementing marketing strategies aligned with company goals.
• Help develop marketing campaigns to increase brand awareness, generate leads and engage customers.
• Assist in the development and execution of marketing campaigns across various channels.
• Writing and editing sales and marketing materials including articles, presentations, and collateral.
• Assisting in promotional strategies, as well as event planning and execution.
• Coordinating with internal stakeholders to ensure messaging and branding consistency.
• Conducting research and analysis to support the marketing team in creating effective strategies and tactics.
• Lead generation

Marketing Specialist

Account Executive

• Identify and pursue new business opportunities across robotics and automation markets
• Proactively contact prospective customers through phone, email and other outreach channels
• Build and maintain strong relationships with existing customers through regular, value-focused communication
• Identify upsell and cross-sell opportunities within assigned accounts
• Close deals and consistently meet or exceed quarterly revenue targets
• Maintain accurate, disciplined records of sales activity in CRM systems
• Track and contribute to key outcomes: Revenue growth, Customer acquisition and retention, Customer satisfaction

Inside Sales Representative

Communications

• Develop, write, edit, and publish high‑quality content for employees and external audiences, including messages, news stories, announcements, scripts, videos, and campaigns.
• Transform strategic messages into compelling narratives, stories, graphics, and presentation materials.
• Lead storytelling for key initiatives, bringing clarity, consistency, and creativity to all deliverables.
• Manage communication channels (intranet, email, slides, SharePoint, website updates) to ensure timely, accurate information delivery.
• Support leaders with communication toolkit development, including talking points, presentation decks, templates, and visual storytelling.
• Serve as project manager for major communication programs, including culture initiatives, strategic campaigns, leadership meetings, and brand rollouts.
• Develop detailed project plans, timelines, and stakeholder workflows to ensure on‑time execution.
• Coordinate cross‑functional partners, consolidate inputs, manage approvals, and ensure alignment with strategy and brand guidelines.
• Manage logistics and communication deliverables for leadership summits, employee town halls, and enterprise events.
• Implement and maintain Novanta’s visual and verbal brand identity across all materials.
• Develop and maintain templates, toolkits, and presentation materials for company‑wide use.
• Partner with business units to ensure consistent brand execution across decentralized teams.
• Support the development and rollout of brand campaigns, messaging frameworks, and storytelling assets.
• Create high‑impact PowerPoint presentations for leadership meetings, internal events, and external stakeholders.
• Translate complex topics into simple, visually clear messages, diagrams, and narratives.
• Elevate design quality by ensuring brand consistency, clarity, and professionalism across all presentations.
• Support website updates, content development, and coordination with external partners.
• Contribute to social media content planning and execution, particularly on LinkedIn.
• Coordinate closely with business units and functional teams that share or contribute to Novanta’s social media channels to ensure aligned messaging, consistent brand voice, and cohesive content planning across the enterprise.
• Maintain content calendars, track performance metrics, and contribute insights for optimization.
• Partner with leaders to build communication capability through guidance, editing support, and messaging frameworks.
• Provide hands‑on support for leader communications, including talking points, slide builds, and message development.

Director, Communications – Brand

Human Resources

• Advise managers and HR colleagues on labor law matters
• Collaborate with the works council on co-determination issues, especially for projects, restructurings, and company agreements
• Develop and implement strategies to promote positive labor relations
• Support conflict resolution processes
• Ensure compliance with labor law regulations and internal policies
• Implement global HR projects in accordance with the German Works Constitution Act (BetrVG)
• Negotiate and coordinate with works councils as part of international and local HR initiatives
• Represent the company in labor law disputes, including coordination with in-house and external legal counsel
• Draft and review labor law documents (e.g., employment contracts, warnings, terminations)
• Deliver training sessions on labor law topics for managers and HR staff
• Support labor law and employee relations matters in other European countries in coordination with local HR and legal teams.

Marketing Specialist

Inside Sales Representative

Director, Communications – Brand

HR Manager – Labor Relations