Novakid Inc

Paid Search Specialist

Novakid Inc

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇹🇷 Turkey

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Job Level

Mid-LevelSenior

About the role

  • Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.)
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics etc.)
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Manage and edit campaign budgets and adjusting bids to optimize ROAS,
  • Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth
  • Report KPIs to the rest of the team on a regular basis via various dashboards.
  • Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Work alongside other Performance marketers working on different channels and/or geo (SEO, PPC, Paid Social, Affiliate marketing, etc.) to meet our business goals.
  • Manage, review, and perform daily account responsibilities associated with all active Search Platforms

Requirements

  • 3+ year experience managing campaigns on Google ads;
  • Experience in managing budgets of $100k and higher on a monthly basis.
  • Proven experience with Google Analytics;
  • Strong experience in either of the markets: Türkiye, Israel, MENA, Romania.
  • Proficiency in one of the regional languages is a huge plus;
  • Operational knowledge of Google Sheets/Excel and Google Slides/MS PowerPoint;
  • Fluent English - speaking and writing at C1 level.
  • Strong attention to detail;
  • Strong interpersonal skills and listening skills;
  • Analytical mindset;
  • Research and problem solving skills;
  • Passion for Paid Search and digital marketing in general;
  • Growth mindset and Can-do attitude;
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Excellent analytical, organizational, project management and time management skills.
  • 3 or more years experience in PPC Platforms and tools (SA360, Kenshoo, Marin, etc.) is a plus
Benefits
  • Remote work
  • Opportunity to work in an innovative, fast-growing edtech company.
  • A creative and collaborative work environment.
  • Comprehensive professional development and leadership growth opportunities.
  • The chance to have a meaningful impact on the lives of young learners around the world.
  • Unlimited holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPC campaign managementkeyword researchbidding optimizationGoogle AdsGoogle Analyticsbudget managementKPI trackingperformance reportingcopywritingdata analysis
Soft skills
attention to detailinterpersonal skillsanalytical mindsetproblem solvingcreativityorganizational skillsproject managementtime managementgrowth mindsetcan-do attitude