Novakid Inc

Paid Search Specialist

Novakid Inc

full-time

Posted on:

Location Type: Remote

Location: Turkey

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About the role

  • Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.)
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics etc.)
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Manage and edit campaign budgets and adjusting bids to optimize ROAS,
  • Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth
  • Report KPIs to the rest of the team on a regular basis via various dashboards.
  • Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Work alongside other Performance marketers working on different channels and/or geo (SEO, PPC, Paid Social, Affiliate marketing, etc.) to meet our business goals.
  • Manage, review, and perform daily account responsibilities associated with all active Search Platforms

Requirements

  • 3+ year experience managing campaigns on Google ads;
  • Experience in managing budgets of $100k and higher on a monthly basis.
  • Proven experience with Google Analytics;
  • Strong experience in either of the markets: Türkiye, Israel, MENA, Romania.
  • Proficiency in one of the regional languages is a huge plus;
  • Operational knowledge of Google Sheets/Excel and Google Slides/MS PowerPoint;
  • Fluent English - speaking and writing at C1 level.
  • Strong attention to detail;
  • Strong interpersonal skills and listening skills;
  • Analytical mindset;
  • Research and problem solving skills;
  • Passion for Paid Search and digital marketing in general;
  • Growth mindset and Can-do attitude;
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Excellent analytical, organizational, project management and time management skills.
  • 3 or more years experience in PPC Platforms and tools (SA360, Kenshoo, Marin, etc.) is a plus
Benefits
  • Remote work
  • Opportunity to work in an innovative, fast-growing edtech company.
  • A creative and collaborative work environment.
  • Comprehensive professional development and leadership growth opportunities.
  • The chance to have a meaningful impact on the lives of young learners around the world.
  • Unlimited holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementkeyword researchbidding optimizationGoogle AdsGoogle Analyticsbudget managementKPI trackingperformance reportingcopywritingdata analysis
Soft Skills
attention to detailinterpersonal skillsanalytical mindsetproblem solvingcreativityorganizational skillsproject managementtime managementgrowth mindsetcan-do attitude