Marketing Strategy – Operations Manager
Notion
full-time
Posted on:
Location Type: Hybrid
Location: Sydney • Australia
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Tech Stack
About the role
- Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC.
- Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.
- Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.
- Manage email deliverability, sender reputation, and compliance with GDPR, privacy regulations, and opt-out requirements — with a focus on growing the APAC marketable database.
- Debug lead and MQA routing logic, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.
- Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues.
- Serve as the primary liaison to APAC SDR teams on MQL/MQA performance, working with them to improve handoff quality, outreach timing, and conversion to opportunity.
Requirements
- 5+ years in marketing operations at a high-growth SaaS company
- Deep working knowledge of marketing automation platforms (Marketo, Customer.io) and Salesforce
- Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics
- Ability to work cross-functionally with Sales, SDRs, Demand Gen, and RevOps
- Familiarity with email deliverability best practices and data privacy regulations (GDPR in particular)
- Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements
- Track record of building and maturing operational processes
- Experience working in a high growth company, and across multiple timezones
- Conversational in Japanese or Korean
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MarketoCustomer.ioSalesforceemail deliverabilitylead lifecycleMQL definitionslead routingattributionfunnel conversiondata hygiene
Soft Skills
analytical mindsetcross-functional collaborationprocess improvementcommunicationproblem-solvingteamworkadaptabilityattention to detailproject managementliaison skills