Northpeak

Conversion Rate Optimizer

• Overseeing growth and increased visibility for at least 5 clients
• Prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings
• Manage and support the specialists on our team
• Build Growth and CRO roadmaps for clients
• Assess qualitative and quantitative data to make informed decisions about marketing campaigns
• Design and run marketing experiments including campaigns on Google, Facebook, and other channels
• Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
• Analyze performance data and provide appropriate action plans based on data-driven conclusions
• Define measures of success and track core KPIs
• Responsible for weekly reporting, bi-weekly calls, quarterly business reviews, and clear communication with team members
• Main point of contact for clients and in charge of all communication
• Ensure project expectations, deadlines, execution are up to standard and on track
• Support creative, strategy, and tactics - help clients and team members figure out solutions and come up with or drive strategy/tactics when needed

Director of Growth Marketing, CRO

Web Designer

• Collaborate daily with a multidisciplinary team of Software Engineers, Researchers, Strategists, and Marketers
• Establish design schedules, ensure final visual design concepts are on-brand, on-budget, and deliver on product strategy goals
• Collaborate with peers to ensure designs are conceptually sound
• Ensure content strategy and design are aligned
• Build cohesive and lightweight design systems
• Continuously iterate designs to stay current with mobile trends
• Give and receive design critique to help refine and push our work

Brand and Web Designer

SEO Marketing

• Overseeing the content pipeline and increased organic visibility for 4-6 clients
• Significantly growing client’s organic traffic by producing and optimizing long-form content
• Keyword and topic research
• Keyword mapping
• SEO audit and analysis
• Technical SEO and on-site optimization
• SEO strategy planning
• Content marketing strategy for blog posts and editorial calendar
• Content and blog posts creation for on and off-site publishing
• Link building and brand mentions on high-authority publications
• Uncover and holistically understand a company’s existing content performance to find bottlenecks
• Help Northpeak clients grow their organic visibility with long-term growth content
• Assess qualitative and quantitative data to make informed decisions about content strategies
• Define measures of success and track core KPIs
• Develop content strategies for client websites to maximize business growth
• Create and execute quarterly growth content plans for 4-6 clients rooted in data and target audience insights
• Create original, authoritative content for the Northpeak website and blog
• Shadow a team member on 2-3 clients to learn about Northpeak's growth marketing process
• Manage SEO and Content marketing for five clients, meeting weekly with growth marketer on the account
• Implement Northpeak's content marketing strategy
• Manage content marketing for six or seven clients within 6 months

Director of Growth Marketing, CRO

Brand and Web Designer

SEO and Content Marketing Manager