Northern Trust

Digital Analytics, CRO Manager

Northern Trust

contract

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

SQL

About the role

  • Own CRO strategy and testing roadmap across clients.
  • Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
  • Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
  • Maintain a CRO testing calendar and prioritization framework.
  • Document test learnings, QA notes, and rollout recommendations.
  • Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
  • Identify friction points in conversion paths and recommend UX improvements.
  • Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
  • Partner with developers and creative teams to implement CRO-driven improvements.
  • Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
  • Collaborate with development teams to assess performance impacts on conversion.
  • Ensure CRO tests and site changes do not negatively impact performance or tracking.
  • Own GA4 configuration, governance, and ongoing QA across clients.
  • Build, maintain, and own TapClicks dashboards and reporting accuracy.
  • Automate reporting for media KPIs, conversions, and ROI analysis.
  • Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).
  • Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
  • Implement and maintain platform pixels and event tracking.
  • Align goals, events, and attribution with media teams.
  • Collaborate with developers and clients to resolve tracking and CRM integration issues.
  • Serve as an escalation point for analytics and tracking issues.
  • Conduct deep-dive performance analysis to identify trends and growth opportunities.
  • Translate complex analytics into clear, client-ready recommendations.
  • Support forecasting, budget modeling, channel mix planning, and attribution strategy.

Requirements

  • 4+ years experience in CRO, web optimization, or analytics-focused roles.
  • Strong understanding of CRO frameworks and testing methodologies.
  • Expertise with GA4, GTM, TapClicks (or similar), and Microsoft Clarity.
  • Proficient in interpreting Core Web Vitals, Lighthouse, and PageSpeed Insights.
  • Experience implementing pixels/events and troubleshooting data pipelines across ad platforms and CRM.
  • Ability to translate complex data into clear, actionable recommendations for creative, media, and development teams.
  • Certifications in Google Analytics, Google Ads, or Meta Blueprint.
  • Bonus: SQL, server-side tagging, and advanced data modelling.
Benefits
  • Competitive rates
  • Flexible work to promote work-life integration
  • Remote-first or hybrid flexibility
  • Asynchronous work
  • Supportive Operations Team
  • 20 - 40 hours a week
  • Opportunity to collaborate with top industry talent!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CROA/B testingmultivariate testingdata analysisGA4Google Tag ManagerTapClicksSQLevent trackingdata modeling
Soft Skills
communicationcollaborationproblem-solvinganalytical thinkingprioritizationdocumentationclient managementrecommendation translationleadershipstrategic thinking
Certifications
Google AnalyticsGoogle AdsMeta Blueprint