Senior Paid Media Strategist
Northern Trust
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$70,000 - CA$100,000 per year
Job Level
About the role
- Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting
- Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
- Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
- Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
- Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
- Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
- Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
- Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
- Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
- Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
- Provides feedback, direction and mentorship to Jr Paid Media members
Requirements
- 5+ years of experience in digital advertising, with a focus on paid campaign execution
- 3+ years of performance marketing management.
- Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
- Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
- Hands-on experience managing campaigns in Facebook and Google Ads, including SEM, PPC, and CPM trends
- Comfortable presenting campaign metrics and performance insights, both internally and to clients
- Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset)
- Google Ads and Google Analytics certifications are preferred
- Strong analytical mindset with the ability to make data-driven decisions
- Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
- Supreme attention to detail
- Comfortable with daily video conferencing and remote communication tools.
Benefits
- Robust Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing
- Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital advertisingpaid campaign executionperformance marketing managementcampaign optimizationdata-driven campaignsaudience targetingad copy optimizationbudget managementSEMPPC
Soft skills
analytical mindsetcommunication skillsmentorshipcollaboration skillsattention to detailstrategic directionclient partnershiptroubleshootingpresentation skillsproactive identification of opportunities
Certifications
Google Ads certificationGoogle Analytics certification