Northern Trust

Paid Media Manager

Northern Trust

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$80,000 - CA$110,000 per year

About the role

  • Lead paid media strategy and performance across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms, owning planning, execution, optimization, and results.
  • Oversee day-to-day performance and pacing on key accounts, ensuring budgets and optimization tactics are on track.
  • Build and refine reporting frameworks, data visualization, and insights to deliver high-quality client and internal presentations.
  • Partner with Accounts to align paid media strategies with broader business and marketing objectives.
  • Work closely with Creative to develop and test data-driven, audience-focused ad concepts that improve campaign outcomes.
  • Provide leadership, coaching, and real-time feedback to Paid Media team members, supporting onboarding, training, and development.
  • Improve internal processes to strengthen efficiency, quality, and consistency in planning, execution, and reporting.
  • Maintain strong relationships with platform partners and stay ahead of media trends to inform channel strategy and innovation.
  • Participate in client meetings as a strategic partner, presenting insights, recommendations, and opportunities for growth.
  • Support business development through audits, estimates, proposals, and presentations.
  • Drive innovation by exploring emerging ad formats, channels, and AI-powered tools to advance paid media performance.

Requirements

  • 6+ years of digital advertising experience with hands-on campaign management.
  • 3+ years of performance marketing leadership or people management.
  • Deep hands-on expertise in platforms such as Google Ads and Meta Ads
  • Proven ability to develop and execute full-funnel, cross-channel paid media strategies that meet measurable KPIs.
  • Strong analytical skills with experience in attribution, tracking, and tools such as Google Tag Manager, Meta Pixel, and Google Analytics.
  • Confident communicator with experience presenting results, insights, and recommendations to clients and stakeholders.
  • Demonstrated ability to mentor and coach junior paid media specialists, ensuring quality and consistency in execution.
  • High attention to detail, strong organization, and the ability to manage multiple high-complexity accounts in a fast-paced environment.
  • Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent experience.
Benefits
  • Benefits Plans, HSA / Employee Wellness & EAPs
  • Fitness Reimbursement and Vet Care Programs
  • RRSP Matching
  • Profit Sharing
  • Flexible work to promote work-life integration
  • Home office allowance
  • Referral bonus program, company social events, and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital advertisingcampaign managementperformance marketingpaid media strategydata visualizationattributiontrackingcross-channel strategiesKPI measurementaudience-focused ad concepts
Soft skills
leadershipcoachingcommunicationanalytical skillsattention to detailorganizationrelationship managementstrategic thinkingpresentation skillsmentoring