Normative

Graphics Designer

• Design the cover and interior layouts for an editorial-style print booklet (6-8), establishing page templates, grid systems, and typographic hierarchy.
• Deliverables must include: Print-ready magazine design, Web landing page (microsite of the magazine for ease of reading on a screen), and a PDF version of the magazine for digital distribution.
• Develop a visual system for the publication: editorial serif headlines paired with clean sans-serif body text, two-column grid layouts, and generous white space.
• Design pull quotes, callout boxes, sidebar treatments, and other editorial components directed by our editor that give the piece rhythm and visual variety.
• Create abstract visual concepts and illustrations to support the materials. AI images welcome. No stock photography.
• Collaborate with writers and editors to integrate copy into layouts, ensuring hierarchy, flow, and readability across the full publication.
• Prepare print-ready production files with correct specs for a premium matte booklet format and supporting PDF for digital distribution.
• Deliver organized, reusable assets and templates so the publication system can extend to future campaigns.

Contract Visual Designer – Marketing