Vice President, Marketing and Portfolio
Inogen
Job Level
Mid-LevelSenior
About the role
- Manage regional market access activities for Norgine’s portfolio, ensuring alignment with local regulations and facilitating patient access through collaboration with healthcare authorities and stakeholders.
- Monitor and report changes in the regional market access landscape that may impact the company’s portfolio, and adapt strategies accordingly.
- Develop and implement value-added initiatives in collaboration with scientific societies, payers, healthcare professionals, patient associations, and regional institutions.
- Conduct market research, expert panels, and targeted studies to enhance awareness of Norgine’s therapeutic areas and products, in coordination with cross-functional teams.
- Maintain and strengthen professional relationships with key regional stakeholders to optimize product access and positioning.
- Provide strategic support to internal departments on market access-related matters.
- Report to the Market Access Manager.
Requirements
- Develop and implement regional market access strategies and plans to secure patient access to Norgine’s portfolio.
- Engage and manage key regional stakeholders to support product access and positioning.
- Lead and contribute to cross-functional teams to align market access activities with broader business goals.
- Collect and generate local health economic data to support access initiatives.
- Establish and maintain professional relationships with external stakeholders and policymakers to facilitate product adoption at the regional and local levels.
- Identify partnership opportunities with regional decision-makers that lead to value-added projects aligned with Norgine’s strategic objectives.
- Act as the single point of contact for all regional market access matters across internal functions.
- Leverage deep understanding of regional access requirements, evolving healthcare environments, and future trends to inform national strategies and planning.
- Monitor the regional healthcare landscape to identify developments, competitor activities, or other events that may impact market access for Norgine’s portfolio.
- Provide guidance and support to internal teams on market access topics and local regulatory frameworks.
- Manage resources efficiently to ensure effective execution of regional market access activities.
- Adhere to Norgine compliance policies as well as applicable compliance laws (Legislative Decree 231/2001 and to the extent applicable, Legislative Decree 24/2023 and Law 62/2022), sector codes for promotional practices and data protection laws.
- Degree in scientific, economic, or related disciplines (Master’s in Market Access, Health Economics, or Public Affairs preferred).
- Experience in similar roles within the pharmaceutical or biotech industry.
- In-depth knowledge of Italian healthcare regulations and regional reimbursement and purchasing processes.
- Excellent analytical, negotiation, and communication skills.
- Strong team player with a cross-functional mindset and results-oriented approach.
- Willingness to travel frequently across the assigned territory.
