Nola

Growth Marketing

• Lead paid acquisition (Meta Ads and Google Ads) and rapidly test new channels — identifying what scales and cutting what doesn't perform.
• Design and execute nurture, reactivation and win-back strategies for the unconverted leads database.
• Build a culture of experimentation: continuous A/B tests, documented hypotheses and decision-driving dashboards.
• Develop and launch lead-magnet products (tools, calculators, diagnostics) to consistently feed the top of funnel.
• Work closely with Sales and Product to align ICP, messaging and end-to-end funnel — using AI as a core part of the workflow.

Growth Marketing Lead