Growth Marketing Lead

Nola

Growth Marketing Lead overseeing marketing execution at Nola, optimizing channels and leading initiatives. Focus on scaling through innovative growth marketing and AI integration.

Posted 4/24/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead paid acquisition (Meta Ads and Google Ads) and rapidly test new channels — identifying what scales and cutting what doesn't perform.
Design and execute nurture, reactivation and win-back strategies for the unconverted leads database.
Build a culture of experimentation: continuous A/B tests, documented hypotheses and decision-driving dashboards.
Develop and launch lead-magnet products (tools, calculators, diagnostics) to consistently feed the top of funnel.
Work closely with Sales and Product to align ICP, messaging and end-to-end funnel — using AI as a core part of the workflow.

Requirements

What you’ll need

Strong experience in growth marketing and performance media, with proven scaling cases in Meta Ads and Google Ads.
Builder mindset and self-managed: can create from scratch, run operations and drive results without being pushed.
Advanced daily use of AI in marketing — not superficial knowledge, but concrete cases of results generated with AI.
Proficiency in HubSpot (CRM, automations and RevOps) is a relevant plus.
Technical skills such as SQL, no-code automation and advanced prompt engineering are differentiators.
Background in B2B SaaS, fintech or food service is a plus.

Benefits

Comp & perks

Competitive Salary: compensation aligned with market standards.
Caju Card: flexible monthly allowance of R$600 that can be used as you choose.
AI Reimbursement: an average monthly allowance of R$200 for reimbursement of AI tools of your choice.
Totalpass: access to the Totalpass plan, offering classes/gym access at various partner gyms.
Remote First: we work from anywhere in the world (literally)!
Birthday Day-Off: celebrate your birthday with a complimentary day off :)
Days-Off: 30 days off per year, accrued proportionally each month (from the first month).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance mediaMeta AdsGoogle AdsA/B testingSQLno-code automationadvanced prompt engineering

Soft Skills

builder mindsetself-managedoperational management