NOCD

Growth Marketing Lead

NOCD

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own Rebound’s growth initiatives across acquisition, activation, and retention, partnering directly with the executive team.
  • Build and scale performance marketing programs across paid, owned, and organic channels (Meta, Google, TikTok, affiliates, and emerging platforms).
  • Design, run, and analyze experiments across messaging, channels, landing pages, and funnels to optimize conversion and engagement.
  • Lead lifecycle marketing execution end to end, including email, SMS, and in-app journeys, ensuring trauma-informed and conversion-driven messaging.
  • Collaborate with product, brand, and clinical teams to translate insights into scalable improvements across the growth funnel.

Requirements

  • 4–7 years in growth, lifecycle, or product marketing roles, ideally in fast-paced B2C or healthcare-adjacent environments.
  • Proven ability to design, run, and analyze experiments to optimize funnels and drive measurable growth.
  • Comfortable owning both strategy and hands-on execution with significant ownership and impact.
  • Strong analytical skills: adept at pulling data, interpreting trends, and making fast, informed decisions.
  • Excellent communicator with the ability to influence cross-functional teams and senior stakeholders.
  • Experience in healthcare, mental health, or other regulated consumer products (nice-to-have).
  • Experience with direct-to-consumer growth or scaling at early-stage/fast-growing companies (nice-to-have).
Benefits
  • Mission-driven, collaborative product + clinical operations culture
  • Competitive compensation, stock options, and performance incentives
  • Medical, dental, vision, and 401(k)
  • Flexible PTO
  • Parental leave: 12 weeks fully paid (primary) / 6 weeks fully paid (secondary)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketinglifecycle marketingexperiment designdata analysisconversion optimizationemail marketingSMS marketingin-app messagingfunnel optimization
Soft Skills
analytical skillscommunicationinfluencecollaborationstrategic thinkingdecision makingownershipadaptabilityproblem solvingleadership