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Business Analyst

• Analyze organic social performance across platforms (X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit) to identify what's working, what isn't, and why.
• Evaluate paid media performance — ad spend efficiency, creative and messaging tests, audience targeting, and channel mix — and connect it to organic and earned results for a full-funnel view.
• Track earned media coverage, share of voice, sentiment, and narrative velocity to measure how client stories travel beyond owned channels.
• Examine behaviors within online communities — Reddit threads, comment sections, forums, and niche spaces — to understand how audiences talk, what they care about, and where clients have an authentic opportunity to engage and build brand reputation.
• Research and identify creators and influencers whose audiences, content, and credibility align with client goals, and support vetting and recommendation decks.
• Build and deliver recurring client reporting (weekly, monthly, quarterly) that pairs performance data with clear insight and recommended next steps.
• Develop and maintain performance benchmarks — by platform, content type, industry, and competitor set — so every metric is reported against meaningful context.
• Conduct competitive and category analyses to surface whitespace, emerging content trends, and shifts in audience behavior.
• Partner with Strategy and Activation teams to translate findings into content, channel, and investment recommendations.
• Lead measurement and intelligence workstreams across client engagements, owning projects from intake through final delivery.
• Present findings directly to clients and stakeholders, confidently communicating insights, recommendations, risks, and opportunities.
• Proactively identify emerging audience, platform, cultural, and competitive shifts that should shape client strategy.
• Support new business efforts with audits, landscape analyses, measurement frameworks, and performance perspectives.
• Continuously improve our measurement approach: dashboard templates, taxonomies, KPI frameworks, QA processes, and reporting methodologies.
• Mentor and support junior analysts by sharing best practices, reviewing work, and helping elevate analytical rigor across the team.
• Apply AI tools, skills, and frameworks to build efficiencies and automations into reporting and analysis workflows — from data processing and classification to first-draft insight generation.

Senior Social Insights Analyst