Senior Social Insights Analyst

NOBODY

. Analyze organic social performance across platforms (X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit) to identify what's working, what isn't, and why.

Posted 7/30/2026full-timeWashington, DC • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social and digital analytics, media measurement, and marketing insights, with a strong command of performance metrics across organic, paid, and earned media. Proficient in utilizing AI tools to enhance reporting and analysis workflows while effectively communicating insights to clients and stakeholders.

Highest-signal resume keywords

Social/Digital AnalyticsMedia MeasurementNative Platform AnalyticsData Visualization ToolsAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social ListeningMedia MonitoringExcelGoogle SheetsLooker StudioTableauPower BIBenchmark BuildingMeasurement FrameworksPerformance Metrics

Soft Skills

Clear CommunicationAnalytical JudgmentDetail OrientationCuriosityMentoring

Tools & Technologies

Meta Business SuiteTikTok AnalyticsYouTube StudioMeta Ads ManagerGoogle AdsSprinklrBrandwatchSprout SocialTalkwalkerCision

Industry Keywords

Organic Social PerformancePaid Media PerformanceClient ReportingCompetitive AnalysisAudience Engagement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze organic social performance across platforms (X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit) to identify what's working, what isn't, and why.
Evaluate paid media performance — ad spend efficiency, creative and messaging tests, audience targeting, and channel mix — and connect it to organic and earned results for a full-funnel view.
Track earned media coverage, share of voice, sentiment, and narrative velocity to measure how client stories travel beyond owned channels.
Examine behaviors within online communities — Reddit threads, comment sections, forums, and niche spaces — to understand how audiences talk, what they care about, and where clients have an authentic opportunity to engage and build brand reputation.
Research and identify creators and influencers whose audiences, content, and credibility align with client goals, and support vetting and recommendation decks.
Build and deliver recurring client reporting (weekly, monthly, quarterly) that pairs performance data with clear insight and recommended next steps.
Develop and maintain performance benchmarks — by platform, content type, industry, and competitor set — so every metric is reported against meaningful context.
Conduct competitive and category analyses to surface whitespace, emerging content trends, and shifts in audience behavior.
Partner with Strategy and Activation teams to translate findings into content, channel, and investment recommendations.
Lead measurement and intelligence workstreams across client engagements, owning projects from intake through final delivery.
Present findings directly to clients and stakeholders, confidently communicating insights, recommendations, risks, and opportunities.
Proactively identify emerging audience, platform, cultural, and competitive shifts that should shape client strategy.
Support new business efforts with audits, landscape analyses, measurement frameworks, and performance perspectives.
Continuously improve our measurement approach: dashboard templates, taxonomies, KPI frameworks, QA processes, and reporting methodologies.
Mentor and support junior analysts by sharing best practices, reviewing work, and helping elevate analytical rigor across the team.
Apply AI tools, skills, and frameworks to build efficiencies and automations into reporting and analysis workflows — from data processing and classification to first-draft insight generation.

Requirements

What you’ll need

4-6 years of experience in social/digital analytics, media measurement, marketing insights, or social intelligence; agency, consultancy, or in-house insights experience is a plus.
Hands-on fluency with native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, X/LinkedIn Analytics) and paid platforms (Meta Ads Manager, Google Ads, or equivalent).
Experience with social listening and media monitoring tools (e.g., Sprinklr, Brandwatch, Sprout Social, Talkwalker, NewsWhip, Cision, Meltwater).
Strong command of core metrics across organic, paid, and earned media — and the judgment to know which ones matter for a given objective.
Proficiency in Excel/Google Sheets; experience with data visualization tools (Looker Studio, Tableau, or Power BI) preferred.
Strong analytical judgment and the ability to move from observation to implication to recommendation without heavy direction.
Clear, concise communication skills — you can turn a data export into a narrative an executive can act on.
Experience presenting insights and recommendations directly to clients and senior stakeholders.
Detail orientation and comfort managing recurring deliverables across multiple clients and deadlines.
A bias for action — you move quickly from question to analysis to recommendation, flag opportunities without waiting to be asked, and would rather ship a strong insight today than a perfect one next week.
The ability to operate independently and deliver client-ready work — deliverables you hand off are polished, QA'd, and ready to go out the door.
Experience building benchmarks, measurement frameworks, or normative datasets across clients, industries, or categories.
Curiosity about platforms, culture, and why content performs — you notice trends before they're in the trades.
Demonstrated use of AI tools (e.g., Claude, ChatGPT, or platform-native AI features) to streamline analysis and reporting, and an appetite to keep building those skills.
Experience mentoring junior teammates, contributing to team development, or leading portions of client engagements is a plus.

Benefits

Comp & perks

Health, dental, and vision coverage
401(k) with employer match up to 4%
Paid parental leave for birthing and non-birthing parents
20 PTO days per year
Quarterly health days