Noah Medical

Principal Marketing Manager - Downstream

Noah Medical

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Build and execute high impact go-to-market plans to drive product adoption and utilization
  • Partnering with cross-functional team to develop strategies and value messaging (clinical, economic, operational and strategic), collateral, and programs with demonstrated ROI.
  • Collaborate with clinical, product management and sales teams to create sales presentations, case studies, product demos, and sales collateral.
  • Conduct market research and analysis to identify customer needs, preferences, and buying behaviors within target segments.
  • Collaborate with sales and marketing teams to develop customer personas and segmentation criteria for effective targeting.
  • Develop economic story along with designing, developing and maintaining an ROI calculator that enables stakeholders to evaluate the financial returns on investments in the Galaxy System and Lung Nodule Programs.
  • Provide marketing support and resources to facilitate sales interactions and accelerate deal progression with economic stakeholders
  • Lead Generation and Nurture:
  • Drive lead generation initiatives through multi-channel marketing campaigns, including email marketing, digital advertising, and content marketing.
  • Develop lead nurturing programs to engage prospects at various stages of the buying journey and accelerate the sales cycle.
  • Implement lead scoring and qualification processes to prioritize leads for sales follow-up and conversion.
  • Build Physician Advocacy through network development and education
  • Build Regional KOL network to drive product advocacy through physician engagement activities (peer-to-peer interaction, hands on physician labs, case observations).
  • Plan and host educational events to educate and engage target audiences on the clinical benefits and applications of our robotic imaging and biopsy technology.
  • Develop educational content, presentations, and promotional materials in collaboration with subject matter experts and key stakeholders.
  • Drive event registration and attendance through targeted email campaigns and digital marketing initiatives.
  • Product Launches
  • Lead planning and execution of new product launches for market introduction in collaboration with product management team.
  • Develop and execute launch plans, managing timelines and aligning resources to meet key milestones.
  • Develop KPIs to assess success of product launches.
  • Key Account Sales Team Support:
  • Collaborate closely with the key account sales team to understand customer needs, challenges, and opportunities.
  • Provide marketing support and resources to facilitate sales interactions and accelerate deal progression.
  • Serve as a liaison between the marketing and sales teams to ensure alignment on strategies, messaging, and goals.

Requirements

  • Bachelor’s degree in marketing, Business, Life Sciences, or related field; Master's degree preferred.
  • Minimum of 7 years of experience in marketing roles within the medical device or healthcare industry, with a focus on account-based marketing.
  • Proven track record of developing and executing successful marketing strategies to drive demand generation and support key account sales teams with a capital and trailing disposable model
  • Capital sales experience a plus
  • Strong understanding of marketing automation platforms, CRM systems, and sales enablement tools.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
  • Strategic mindset with the ability to analyze market trends, customer data, and competitive landscape to inform marketing strategies.
  • Highly organized with strong project management skills and the ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office suite, marketing automation platforms (e.g., HubSpot, Marketo), and sales enablement tools (e.g., Showpad, Pepperflow).
  • Willingness to travel domestically up to 40% of the time.