Temp Coordinator, Marketing – 10K Projects
Warner Music Group
Principal Marketing Manager - Downstream
Noah Medical
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Build and execute high impact go-to-market plans to drive product adoption and utilization
- Partnering with cross-functional team to develop strategies and value messaging (clinical, economic, operational and strategic), collateral, and programs with demonstrated ROI.
- Collaborate with clinical, product management and sales teams to create sales presentations, case studies, product demos, and sales collateral.
- Conduct market research and analysis to identify customer needs, preferences, and buying behaviors within target segments.
- Collaborate with sales and marketing teams to develop customer personas and segmentation criteria for effective targeting.
- Develop economic story along with designing, developing and maintaining an ROI calculator that enables stakeholders to evaluate the financial returns on investments in the Galaxy System and Lung Nodule Programs.
- Provide marketing support and resources to facilitate sales interactions and accelerate deal progression with economic stakeholders
- Lead Generation and Nurture:
- Drive lead generation initiatives through multi-channel marketing campaigns, including email marketing, digital advertising, and content marketing.
- Develop lead nurturing programs to engage prospects at various stages of the buying journey and accelerate the sales cycle.
- Implement lead scoring and qualification processes to prioritize leads for sales follow-up and conversion.
- Build Physician Advocacy through network development and education
- Build Regional KOL network to drive product advocacy through physician engagement activities (peer-to-peer interaction, hands on physician labs, case observations).
- Plan and host educational events to educate and engage target audiences on the clinical benefits and applications of our robotic imaging and biopsy technology.
- Develop educational content, presentations, and promotional materials in collaboration with subject matter experts and key stakeholders.
- Drive event registration and attendance through targeted email campaigns and digital marketing initiatives.
- Product Launches
- Lead planning and execution of new product launches for market introduction in collaboration with product management team.
- Develop and execute launch plans, managing timelines and aligning resources to meet key milestones.
- Develop KPIs to assess success of product launches.
- Key Account Sales Team Support:
- Collaborate closely with the key account sales team to understand customer needs, challenges, and opportunities.
- Provide marketing support and resources to facilitate sales interactions and accelerate deal progression.
- Serve as a liaison between the marketing and sales teams to ensure alignment on strategies, messaging, and goals.
Requirements
- Bachelor’s degree in marketing, Business, Life Sciences, or related field; Master's degree preferred.
- Minimum of 7 years of experience in marketing roles within the medical device or healthcare industry, with a focus on account-based marketing.
- Proven track record of developing and executing successful marketing strategies to drive demand generation and support key account sales teams with a capital and trailing disposable model
- Capital sales experience a plus
- Strong understanding of marketing automation platforms, CRM systems, and sales enablement tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Strategic mindset with the ability to analyze market trends, customer data, and competitive landscape to inform marketing strategies.
- Highly organized with strong project management skills and the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office suite, marketing automation platforms (e.g., HubSpot, Marketo), and sales enablement tools (e.g., Showpad, Pepperflow).
- Willingness to travel domestically up to 40% of the time.
