
GTM Data Analyst
Nivoda
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Tech Stack
About the role
- Turn GTM Data Into Clarity
- Build visibility across the entire revenue funnel.
- Own core GTM dashboards across lead → opportunity → revenue → retention.
- Track funnel performance, conversion rates, sales velocity, pipeline health, and forecast accuracy.
- Proactively surface insights;
- Support Funnel Optimisation: Help make the revenue funnel perform like a machine.
- Analyse funnel drop-offs, slowdowns, and inconsistencies across regions and segments.
- Partner with RevOps to measure the impact of new lead routing, scoring, automation, and experiments.
- Forecasting & Performance Tracking: Support weekly, monthly, and quarterly forecasting alongside RevOps, Sales, and Finance.
- Track actuals vs forecast and help identify root causes of variance.
- Data, Systems & Foundations: Help scale clean, reliable GTM data.
- Work hands-on with CRM and GTM data to ensure accuracy, consistency, and usability.
- Maintain clear metric definitions and reporting logic as the business scales.
- Strategic & Ad-Hoc Analysis: Support high-impact GTM decisions.
- Build analyses for territory planning, segmentation, capacity modeling, and performance benchmarking.
Requirements
- 3-5+ years experience in a GTM analytics, RevOps, Sales Ops, Growth, or Strategy role.
- Strong analytical mindset. Comfortable working with messy data and ambiguous questions.
- Experience working with CRM data and building dashboards or performance reports - Salesforce experience is a strong plus.
- Commercially minded with strong business instinct - you don’t just report numbers, you understand why they matter and design insights that change behaviour and move revenue.
- Clear communicator - able to explain insights to operators and senior stakeholders.
- Curious, proactive, and comfortable in fast-moving environments.
- Nice to Have: Experience in a high-growth B2B SaaS or marketplace business. Exposure to BI tools, SQL, or advanced analytics. Familiarity with Sales, Marketing, or CS workflows.
Benefits
- Flexible working hours
- Remote work
- Private health insurance to keep you at your peak
- Plenty of opportunities for growth and learning
- Flexible compensation card for meals, transport and childcare
- Unlimited holiday allowance
- Chance to join and contribute to a company during its exponential expansion phase
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM analyticsCRM datadashboard buildingperformance reportingSQLadvanced analyticsforecastingdata analysispipeline health trackingconversion rate analysis
Soft Skills
analytical mindsetclear communicationcuriosityproactivitybusiness instinctadaptabilityproblem-solvingstakeholder engagementstrategic thinkingcollaboration