Nitro, Inc.

Marketing Automation Specialist

Nitro, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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About the role

  • Execute, launch and optimize email, web chat, and in-product marketing communication campaigns, ensuring alignment with overall marketing objectives and target audience segments.
  • Develop new campaigns across digital platforms and monitor and enhance current campaigns to streamline prospects/customers interaction points with Nitro.
  • Collaborate with content and design teams to create compelling content that resonates with our audience.
  • Monitor engagement rates and communication of KPIs to measure campaign effectiveness and make data-driven improvements.
  • Monitor lead conversion rates, identify bottlenecks and areas for improvement, and work cross-functionally to enhance conversion strategies.
  • Collaborate with sales enablement and rev ops to define lead conversion processes, ensuring smooth progression of leads into and through the sales funnel and our automation system.
  • Manage Daily systems/fail safe checks to make sure lead performance is as expected and we are encountering systems/processes issues.
  • Stay updated with digital marketing best practices and industry trends to drive innovation in our email campaigns.

Requirements

  • Bachelor's degree in marketing, Business, or related field. A master's degree is a plus.
  • 5+ years of progressive experience in marketing, with a strong emphasis on email marketing, digital/campaign marketing, marketing analytics, and lead management.
  • Proven track record of managing successful email marketing campaigns and improving engagement metrics.
  • Proficiency in marketing automation platforms (e.g. HubSpot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
  • Experience with Intercom and Qualified a plus.
  • Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Benefits
  • Health insurance
  • Dental coverage
  • Vision coverage
  • Pension/401k matching
  • Flex Time Off
  • Hybrid work model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingdigital marketingcampaign marketingmarketing analyticslead managementdata analysisproject management
Soft Skills
communicationinterpersonal skillscollaborationanalytical skillstime management