Demand Generation Marketing Manager
Nitra
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
Visit company websiteExplore more
Salary
💰 $95,000 - $130,000 per year
About the role
- Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
- Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
- Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
- Partner with sales to align on lead quality, funnel performance, and conversion goals
- Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
- Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
- Test and iterate on messaging, channels, and offers to increase lead volume and quality
- Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing
Requirements
- 4–7+ years of experience in demand generation, growth marketing, or lead generation roles
- Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
- Hands-on experience with email marketing, paid media, and digital campaign execution
- Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
- Comfortable owning projects end-to-end with minimal oversight
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketinglead generationemail marketingpaid mediadigital campaign executioncampaign performance analysisattribution analysisfunnel metricsmarketing automation
Soft Skills
analytical skillsproject ownershipcross-functional collaborationcommunicationstrategic planningoptimizationaudience segmentationengagement improvementconversion goal alignmentinsight translation