Event Marketing Manager
Nitra
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
Visit company websiteExplore more
Salary
💰 $90,000 - $115,000 per year
About the role
- Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events
- Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities
- Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations
- Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets
- Manage event timelines, budgets, logistics, vendors, and external partners
- Develop event messaging in collaboration with Product Marketing to ensure consistent positioning
- Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion
- Support on-site execution, including booth staffing, lead capture processes, and sales enablement
- Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting
- Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes
- Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics
Requirements
- 4–7+ years of experience in event marketing, field marketing, or experiential marketing
- Proven experience managing conferences, trade shows, or large-scale events
- Strong project management skills with the ability to manage multiple events simultaneously
- Experience partnering closely with Sales and GTM teams
- Comfortable managing budgets, vendors, and external stakeholders
- Strong communication and organizational skills
- Experience in B2B, SaaS, or high-growth environments
- Familiarity with CRM and event lead capture tools
- Experience tying events directly to pipeline and revenue impact.
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingfield marketingexperiential marketingproject managementlead generationevent ROI measurementbudget managementvendor managementevent lead capture
Soft Skills
communicationorganizationalcollaborationtime managementproblem-solving