Nintex

Product Marketing

• Lead market analysis efforts to translate complex, data-driven market insights into clear recommendations for product strategy, roadmap prioritization, and investment decisions.
• Build and maintain a continuous marketing intelligence view of the market, including competitor messaging and moves, buyer needs, win/loss analysis, and adjacent solutions, to inform product and GTM decisions.
• Own and drive the end-to-end go-to-market strategy for new product launches and major releases within the Orchestration, Digital Automation or Business Process Automation industry, defining objectives, target segments, positioning, and key offers.
• Partner with product, sales, and revenue teams to design integrated launch and campaign plans that drive awareness, pipeline, adoption, and expansion.
• Define success metrics and analyze performance post-launch to refine GTM motions and inform future campaigns.
• Develop differentiated messaging and positioning grounded in market, competitive, and customer insight, clearly articulating value, outcomes, and use cases for each target segment.
• Create and maintain core narrative assets (value propositions, pitch decks, battlecards, solution one-pagers) that enable sales, partners, and customer-facing teams.
• Test, validate, and iterate messaging through adoption, pipeline influence, customer conversations, field feedback, and expansion to ensure relevance and impact over time.

Senior Product Marketing Manager

Marketing

• Support and execute customer advocacy initiatives, including customer stories, testimonials, and references
• Develop customer case studies, quotes, and proof points for use in press releases, the website, sales assets, and campaigns
• Identify and coordinate customers to participate in webinars, events, and speaking opportunities
• Act as a thought partner on the Customer Advisory Board, contributing to planning, content, and follow-up
• Help launch and manage a customer newsletter focused on value, education, and engagement
• Partner with Product, Solution Engineering, Digital, and Customer Success teams to support customer communications, including future in-app notifications
• Collaborate with Customer Success to identify customer champions and advocacy opportunities
• Work with the Partner Team to extend programs and activities to our partners’ customer base, ensuring consistent reach and impact
• Track and report on customer marketing activities and engagement metrics

Global Customer Marketing Manager

Account Executive

• Identify new business opportunities and markets, thinking big to drive revenue growth, developing and executing comprehensive sales strategies that align with company objectives.
• Conduct thorough research, capture prospect roadmaps during discovery calls to fully understand long term company objectives, the needs and pain points to present customized software solutions.
• Initiate and maintain relationships with decision-makers and key stakeholders.
• Act as a customer advocate within the company, respond and route all queries/questions within assigned customer accounts, ensuring customer satisfaction and addressing any issues promptly.
• Build and execute on territory plans to drive seamless execution of new logo pursuits.
• Convert leads into opportunities, and subsequently into customers, by utilizing the Nintex sales process and the sales support resources.
• Utilize strong product knowledge and technical acumen to conduct effective, high-level demos before bringing in Sales Engineers, connecting prospects’ business objectives to specific Nintex solutions.
• Draw on value messaging to conduct product demonstrations and presentations to showcase our software, emphasizing their value and benefits.
• Manage and maintain a robust sales pipeline.
• Keep accurate records of interactions, sales activities, and opportunities in Salesforce.
• Overcome objections, negotiate terms and pricing, and close deals to meet or exceed sales targets.
• Close deals by understanding customer needs and demonstrating how our products or services meet those needs.
• Cultivate and leverage relationships with Channel Partners to source and close additional opportunities.
• Collaborate with cross-functional teams and other departments to ensure a smooth/seamless transition of new customers to ensure customer success and satisfaction.
• Stay updated on industry trends, competitor offerings, market/product dynamics and emerging technologies, sharing relevant information with customers, answer their questions, and close competitive deals.

Senior Account Executive

General Counsel

• Review, draft, and negotiate various commercial and technology transaction agreements, including, but not limited to sales, license, services, consulting, reseller, partner and channel agreements.
• Respond promptly to legal requests from Sales, Professional Services, Customer Success, Sales Operations, Marketing, and other clients, summarizing and communicating legal concepts that business people can implement
• Provide guidance on commercial questions and best practices to legal and cross-functional stakeholders
• Partner with the Sales Operations, Finance and IT teams to build scalable systems and processes that will make purchasing from and working with Nintex faster and easier
• Collaborate with cross-functional internal teams on global commercial contracting initiatives
• Help build and improve forms, policies, and playbooks to improve commercial legal operations as Nintex continues to grow and expand in global markets.

Senior Product Marketing Manager

Global Customer Marketing Manager

Senior Account Executive

Commercial Counsel