Senior Director, Lifecycle Marketing
NinjaTrader
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • California • Colorado • United States
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Salary
💰 $175,000 - $225,000 per year
Job Level
About the role
- Define and own the lifecycle marketing strategy across the full customer journey, including onboarding, engagement, monetization, retention, and reactivation
- Evolve lifecycle from an email-first approach to multi-channel orchestration with a focus on in-product lifecycle experiences
- Translate business and product strategy into clear lifecycle objectives, KPIs, and experimentation roadmaps
- Partner with Product and Engineering to design and deliver in-product lifecycle experiences
- Ensure lifecycle programs are aligned to product behavior and business objectives
- Lead, mentor, and scale the lifecycle team with a focus on quality, business outcomes, and operational excellence
- Establish standards for lifecycle planning, QA, testing, and measurement
- Continuously raise the bar and support the team to deliver better outcomes
- Serve as the primary lifecycle partner to cross-functional teams
- Influence roadmap priorities by bringing customer insights and lifecycle performance data upstream
- Communicate lifecycle performance and insights clearly to executive stakeholders
- Identify and advocate for martech infrastructure needed to scale lifecycle impact
Requirements
- 10+ years of experience in lifecycle, CRM, or growth marketing with people leadership experience
- Proven experience building and running multi-channel lifecycle programs, including in-product messaging
- Hands-on experience with Braze or comparable lifecycle marketing platforms
- Demonstrated ability to partner effectively with Marketing, Product, and Engineering teams
- Strong strategic thinking paired with operational excellence.
Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingCRMgrowth marketingmulti-channel orchestrationin-product messagingKPI developmentexperimentation roadmapsquality assurancetestingmeasurement
Soft Skills
leadershipmentoringstrategic thinkingoperational excellencecommunicationcollaborationinfluencingcustomer insights advocacy